City of Brentwood Logo and Branding Initiative RFQ 2025
City of BrentwoodCity · Brentwood, MO- Due
- Jan 15, 2026
- Deadline passed
- Posted
- Dec 1, 2025
- Primary contact
- Octavia Pittman
The 30-second brief
Seeks an experienced and visionary professional consultant to lead a citywide branding initiative to modernize Brentwood's identity while maintaining its values, history, diversity, and vibrancy. The project includes developing visual elements and messaging, creating a new logo and tagline, establishing a brand system, and developing templates and a brand style guide.
Templates for common needs, Brand Style Guide, Launch plan, Brand consultation
Quality and completeness of the proposal, Consultant qualifications, demonstrated experience with similar projects, and references, Proposed cost for this project, Project approach, ability to produce deliverables, and proposed timeline, Demonstration of innovativeness and creativity
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Summary
Seeks an experienced and visionary professional consultant to lead a citywide branding initiative to modernize Brentwood's identity while maintaining its values, history, diversity, and vibrancy.
The project includes developing visual elements and messaging, creating a new logo and tagline, establishing a brand system, and developing templates and a brand style guide.
EVALUATION CRITERIA
9- Quality and completeness of the proposal
- Consultant qualifications
- Demonstrated experience with similar projects
- References
- Proposed cost for this project
- Project approach
- Ability to produce deliverables
- Proposed timeline
- Demonstration of innovativeness and creativity
REQUIRED DELIVERABLES
4- Templates for common needs
- Brand Style Guide
- Launch plan
- Brand consultation
REQUIRED ATTACHMENTS
5- Cover letter
- Scope of Service Proposal
- Company Information
- Project Approach
- Pricing
Questions about this RFQ
How do I respond to this RFQ from City of Brentwood?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is January 15, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. For questions, contact Octavia Pittman.
Can small businesses or minority-owned firms bid on this RFQ?
Most government agencies, including City of Brentwood in MO, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFQ submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Octavia Pittman. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Templates for common needs, Brand Style Guide, Launch plan, Brand consultation. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Quality and completeness of the proposal, Consultant qualifications, demonstrated experience with similar projects, and references, Proposed cost for this project, Project approach, ability to produce..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from City of Brentwood?
All active and historical solicitations from City of Brentwood are tracked and searchable. As a city agency, City of Brentwood regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFQ?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Cover letter, Scope of Service Proposal, Company Information, Project Approach, Pricing. Review the full document from City of Brentwood for the complete list.