City of Belton Tourism Marketing Services RFP #24-01-26 - 2025
City of BeltonCity · Belton, TX- Due
- Dec 19, 2025
- Deadline passed
- Posted
- Nov 26, 2025
- Contract term
- 1 year
- Primary contact
- Amy Casey
The 30-second brief
The City of Belton is seeking competitive sealed proposals for tourism marketing services under RFP #24-01-26. The selected vendor will provide a comprehensive strategy to promote the City as a tourist destination, including brand development, audience segmentation, professional photography and video content creation, launching an SEO-optimized tourism website (www.seebelton.com), social media management (Facebook and Instagram), graphic design for print and merchandise, and targeted digital advertising campaigns. The City has budgeted $100,000 for FY 2026 for these services. The contract features an initial one-year term with up to four optional one-year extensions. Proposals must be submitted as one unbound original and two bound copies by 4:00 P.M. on December 19, 2025. A clarification addendum notes that the City is prohibited from using TikTok.
Brand Development, Audience Segmentation, Content Creation, Tourism Website, Social Media, Graphic Design, Advertising, Assessment
Qualifications and experience of the firm and assigned personnel, Quality and creativity of the proposed marketing strategy, Demonstrated success in similar tourism marketing projects, Cost and value for services provided, References and previous client experience
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Summary
The City of Belton is seeking competitive sealed proposals for tourism marketing services under RFP #24-01-26.
The selected vendor will provide a comprehensive strategy to promote the City as a tourist destination, including brand development, audience segmentation, professional photography and video content creation, launching an SEO-optimized tourism website (www.seebelton.com), social media management (Facebook and Instagram), graphic design for print and merchandise, and targeted digital advertising campaigns. The City has budgeted $100,000 for FY 2026 for these services. The contract features an initial one-year term with up to four optional one-year extensions. Proposals must be submitted as one unbound original and two bound copies by 4:00 P.M. on December 19, 2025. A clarification addendum notes that the City is prohibited from using TikTok.
EVALUATION CRITERIA
5- Qualifications and experience of the firm and assigned personnel
- Quality and creativity of the proposed marketing strategy
- Demonstrated success in similar tourism marketing projects
- Cost and value for services provided
- References and previous client experience
REQUIRED DELIVERABLES
8- Brand Development
- Audience Segmentation
- Content Creation
- Tourism Website
- Social Media
- Graphic Design
- Advertising
- Assessment
REQUIRED ATTACHMENTS
9- Title Page
- Table of Contents
- Detailed Proposal
- Company Qualifications and Experience
- Projects With Other Clients
- Project Approach
- Budget/Cost Proposal
- Conflict of Interest Questionnaire (FORM CIQ)
- Form 1295
- Submit to
- Belton City Hall, 333 Water Street, Belton, Texas 76513
- Scope location
- Belton, TX
Questions about this RFP
How do I respond to this RFP from City of Belton?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is December 19, 2025. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: Belton City Hall, 333 Water Street, Belton, Texas 76513. For questions, contact Amy Casey.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including City of Belton in TX, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Amy Casey. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Brand Development, Audience Segmentation, Content Creation, Tourism Website, Social Media, Graphic Design, Advertising, Assessment. Proposals should clearly address how each deliverable will be met.
Show 5 more questions
What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Qualifications and experience of the firm and assigned personnel, Quality and creativity of the proposed marketing strategy, Demonstrated success in similar tourism marketing projects, Cost and value..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from City of Belton?
All active and historical solicitations from City of Belton are tracked and searchable. As a city agency, City of Belton regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Title Page, Table of Contents, Detailed Proposal, Company Qualifications and Experience, Projects With Other Clients, Project Approach, Budget/Cost Proposal, Conflict of Interest Questionnaire (FORM C. Review the full document from City of Belton for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Belton, TX. Review the full solicitation for detailed scope requirements.