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Century College Advertising and Media Buying Services RFP SRC-SPC-2027-000637-RFP (2026)

Century College logoCentury College
Due
Sep 14, 2026
Deadline passed
Posted
Aug 24, 2026
Contract term
1 year
Primary contact
Austin Calhoun
(651) 846-1746

The 30-second brief

What they're buying

Saint Paul College seeks qualified firms to plan, buy, and manage a paid media campaign supporting student enrollment and building awareness for its two-year education programs. The scope encompasses digital media, streaming, connected TV, digital audio, traditional broadcast, print, out-of-home, transit, and optional creative production services across channels. Vendors must provide performance dashboards, weekly reporting, attribution modeling, and tiered pricing investment structures. Proposals are due by September 14, 2026, via the Minnesota State SWIFT Supplier Portal, with contract award anticipated for October 1, 2026.

How it's scored

Work Plan: Quality and strategic fit of the proposed media plan against SPC's enrollment and brand goals, 30; Experience: Relevant experience and past performance, with priority on higher education and enrollment marketing, 25; Cost: Cost effectiveness, value, and transparency of fees and commissions, 20; Reporting, attribution, and accountability, 15; References, 5; Supplier Diversity: Certified diverse vendor and/or commits to sub-contracting 10% or more of the value of the contract to a certified TGB, 5

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Summary

Saint Paul College seeks qualified firms to plan, buy, and manage a paid media campaign supporting student enrollment and building awareness for its two-year education programs.

The scope encompasses digital media, streaming, connected TV, digital audio, traditional broadcast, print, out-of-home, transit, and optional creative production services across channels. Vendors must provide performance dashboards, weekly reporting, attribution modeling, and tiered pricing investment structures. Proposals are due by September 14, 2026, via the Minnesota State SWIFT Supplier Portal, with contract award anticipated for October 1, 2026.

EVALUATION CRITERIA

Work Plan: Quality and strategic fit of the proposed media plan against SPC's enrollment and brand goals, 30; Experience: Relevant experience and past performance, with priority on higher education and enrollment marketing, 25; Cost: Cost effectiveness, value, and transparency of fees and commissions, 20; Reporting, attribution, and accountability, 15; References, 5; Supplier Diversity: Certified diverse vendor and/or commits to sub-contracting 10% or more of the value of the contract to a certified TGB, 5

REQUIRED ATTACHMENTS

4
  • Affidavit of Non-Collusion
  • Affirmative Action declaration page
  • Supplier Diversity Form
  • Sample P/T Contract exceptions
Duration
36 months
Scope location
Saint Paul, MN

Questions about this RFP

How do I respond to this RFP from Century College?

Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is September 14, 2026. Be sure to include all required attachments as outlined in the solicitation. For questions, contact Austin Calhoun.

Can small businesses or minority-owned firms bid on this RFP?

Most government agencies, including Century College in MN, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.

What happens after the RFP submission deadline?

After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.

Can I ask questions about this solicitation before submitting?

Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Austin Calhoun at (651) 846-1746. Questions and answers are typically shared with all prospective bidders.

Show 5 more questions

What are the evaluation criteria for this solicitation?

This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Work Plan: Quality and strategic fit of the proposed media plan against SPC's enrollment and brand goals, 30; Experience: Relevant experience and past performance, with priority on higher education an..." Vendors should carefully align their proposals with each criterion to maximize their score.

Where can I find more RFPs from Century College?

All active and historical solicitations from Century College are tracked and searchable. As a higher ed agency, Century College regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.

What is the contract term for this solicitation?

The anticipated contract term is 1 year. Contract terms may include renewal options.

What documents are required to bid on this RFP?

Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Affidavit of Non-Collusion, Affirmative Action declaration page, Supplier Diversity Form, Sample P/T Contract exceptions. Review the full document from Century College for the complete list.

What is the scope of this project?

This solicitation defines a specific project scope. The scope covers the following locations: Saint Paul, MN. Review the full solicitation for detailed scope requirements.

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