Bay-Arenac ISD Marketing Services for Region 5 Family Engagement & Literacy RFP 2026
Bay-Arenac ISDSchool · Bay City, MI- Due
- Jul 7, 2026
- Deadline passed
- Posted
- May 5, 2026
- Contract term
- 1 year
- Primary contact
- Nicole Napolitano
The 30-second brief
Bay-Arenac ISD is procuring a full-service marketing agency to design and execute a multi-phase campaign across seven Michigan counties. The project focuses on family engagement, early literacy, and healthy screen-time habits with a budget not to exceed $125,000.
Campaign strategy, Family-facing messaging, Print assets, Digital assets, Social media assets, Visual identity, Content library, Rollout plan, Campaign calendar, Monthly analytic reports
Depth of relevant experience (15%), Quality and inclusivity of approach (20%), Capacity of team & qualifications (30%), Cost-effectiveness (20%), References & interview (10%), Proximity to Region 5 (5%)
Hear what Bay-Arenac ISD plans next before it's posted.
Get alerts freeFree account · 30-second setup · No credit card
Summary
Bay-Arenac ISD is procuring a full-service marketing agency to design and execute a multi-phase campaign across seven Michigan counties. The project focuses on family engagement, early literacy, and healthy screen-time habits with a budget not to exceed $125,000.
EVALUATION CRITERIA
REQUIRED DELIVERABLES
10- Campaign strategy
- Family-facing messaging
- Print assets
- Digital assets
- Social media assets
- Visual identity
- Content library
- Rollout plan
- Campaign calendar
- Monthly analytic reports
REQUIRED ATTACHMENTS
3- Marketing Services Questionnaire
- Familial Disclosure Form
- Assurances & Certifications
REQUIRED STAFFING
4- Submit to
- Educational Service Center, Business Office, 4228 Two Mile Rd, Bay City, MI 48706
- Duration
- 12 months
- Scope location
- Arenac, Bay, Clare, Gladwin, Gratiot, Isabella, Midland, Saginaw, MI
- Reported agency
- Bay-Arenac Intermediate School District
Questions about this RFP
How do I respond to this RFP from Bay-Arenac ISD?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is July 7, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: Educational Service Center, Business Office, 4228 Two Mile Rd, Bay City, MI 48706. For questions, contact Nicole Napolitano.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Bay-Arenac ISD in MI, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Nicole Napolitano. Questions and answers are typically shared with all prospective bidders.
What staffing is required for this project?
This solicitation outlines specific staffing requirements. The required roles include: Creative development, media buying, analytics, account management. Proposers should demonstrate relevant qualifications and experience for each required role.
What are the key deliverables?
The solicitation specifies the following deliverables: Campaign strategy, Family-facing messaging, Print assets, Digital assets, Social media assets, Visual identity, Content library, Rollout plan, Campaign calendar, Monthly analytic reports. Proposals should clearly address how each deliverable will be met.
Show 5 more questions
What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Depth of relevant experience (15%), Quality and inclusivity of approach (20%), Capacity of team & qualifications (30%), Cost-effectiveness (20%), References & interview (10%), Proximity to Region 5 (5..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Bay-Arenac ISD?
All active and historical solicitations from Bay-Arenac ISD are tracked and searchable. As a school agency, Bay-Arenac ISD regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Marketing Services Questionnaire, Familial Disclosure Form, Assurances & Certifications. Additionally, proposals should address staffing requirements as outlined in the solicitation. Review the full document from Bay-Arenac ISD for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Arenac, Bay, Clare, Gladwin, Gratiot, Isabella, Midland, Saginaw, MI. Review the full solicitation for detailed scope requirements.