CONTRACTPENDING

Laredo Considers Renewing Mexico Marketing Contract

Laredo Utilities
Disclosed value
Annual amount not to exceed $164,598.80
From agenda
Document date
Oct 14, 2026

The 30-second brief

What it covers

The City of Laredo is considering renewing its Mexico Tourism Agency of Record contract with Ariel Agustin Rodriguez, d.b.a. ADS Comunicación. The proposed renewal is valued at up to $164,598.80 annually for Mexico marketing services.

Who holds it

Rodriguez, Ariel Agustin Dba Ads Comunicación holds this professional services contract with Laredo Utilities. Its other public contracts on record include work for Laredo Urban Transportation Study and City of Laredo.

What happens next

Term as filed: One year, with option to renew for one additional one-year period upon mutual agreement.

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Contract details

Contract type
Professional Services
Amount
Annual amount not to exceed $164,598.80
Document date
October 14, 2026
Term
One year, with option to renew for one additional one-year period upon mutual agreement
Vendor
Rodriguez, Ariel Agustin Dba Ads Comunicación
Source document
City of Laredo Agenda Regular City Council Meeting 2026-10-19 (Agenda)

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Questions about this contract

Who was awarded the professional services contract by Laredo Utilities?

Rodriguez, Ariel Agustin Dba Ads Comunicación was awarded this professional services contract by Laredo Utilities, as recorded on October 14, 2026. The contract value is Annual amount not to exceed $164,598.80.

How much is the Rodriguez, Ariel Agustin Dba Ads Comunicación contract with Laredo Utilities worth?

The Rodriguez, Ariel Agustin Dba Ads Comunicación contract with Laredo Utilities is valued at Annual amount not to exceed $164,598.80, covering professional services work.

What type of contract is this?

This is a Professional Services contract, documented as a agenda record, structured as a not-to-exceed (ceiling) agreement.

Where was this contract approved?

This contract appears in City of Laredo Agenda Regular City Council Meeting 2026-10-19 (Agenda), dated October 14, 2026 from Laredo Utilities. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

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