cfp_board_future_cfp_pro_campaign_performance_repo.pdf
CFP Launches OOH Ad Buys in Campaign Kickoff
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Description
CFP Board allocated $22,000 to out-of-home advertising during the initial phase of the campaign to raise student awareness.
Contract Details
Contract Amount
$22,000 (GTM 1.0)
Vendor
OUT OF HOME (UNLISTED VENDOR(S) AS MEDIA BUYERS)
Agency
unspecified agency, MI
Contract Type
ADVERTISING
Document Date
December 31, 2024
Contract Term
September 16, 2024 – October 17, 2024
Renewal Date
2024-10-17
Renewal Info
Budget eliminated in GTM 2.0; future OOH purchases depend on efficacy review and vendor sourcing.
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cfp_board_future_cfp_pro_campaign_performance_repo.pdf
cfp_board_future_cfp_pro_campaign_performance_repo.pdf
cfp_board_future_cfp_pro_campaign_performance_repo.pdf
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