cfp_board_future_cfp_pro_campaign_performance_repo.pdf
CFP Board Triples Snapchat Spend for Student Recruitment
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Description
CFP Board invested over $285,000 in Snapchat advertising from September to December 2024, targeting high school and college students for career recruitment.
Contract Details
Contract Amount
$76,000 (GTM 1.0), $209,982.74 (GTM 2.0)
Vendor
SNAPCHAT
Agency
unspecified agency, MI
Contract Type
ADVERTISING
Document Date
December 31, 2024
Contract Term
September 16, 2024 – December 31, 2024
Renewal Date
2024-12-31
Renewal Info
Budget grew substantially in second phase; future use likely given strong lead returns.
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