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VCU Approves $34.5 Million Multimedia Rights Deal with Learfield

Virginia Commonwealth University logoVirginia Commonwealth University
Disclosed value
$34.5 million
From minutes
Approved
Dec 13, 2024

The 30-second brief

What it covers

Virginia Commonwealth University approved a new multimedia rights agreement with Learfield valued at $34.5 million, expanding on their previous arrangement. The partnership supports VCU Athletics and enhances revenue generation.

Who holds it

LEARFIELD holds this contract with Virginia Commonwealth University. Its other public contracts on record include work for Saint Cloud State University and City of Fayetteville.

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Contract details

Amount
$34.5 million
Document date
December 13, 2024
Vendor
LEARFIELD
Agency
Virginia Commonwealth University
Source document
vcu_intercollegiate_athletics_committee_minutes_de.md (Minutes)

LEARFIELD's other public contracts

Saint Cloud State University, MinnesotaLearfield Athletics Marketing Partnership Under Review · Oct 1, 2026UndisclosedCity of Fayetteville, ArkansasLearfield Contract Approved for Trailgating Promotion · Sep 28, 2026UndisclosedWest Virginia University, West VirginiaWVU Board to Consider Learfield Multimedia Rights Authorization · Sep 11, 2026UndisclosedHamshire-Fannett Independent School District, TexasDistrict Tables Learfield Stadium Seating Lease Proposal · Jul 27, 2026City of Oxford, MississippiOxford Tourism Council Considers Learfield Advertising Contract · Jul 27, 2026$75KAll LEARFIELD contractsVendor profile

More Virginia Commonwealth University contracts

Bottling Group LLCVCU Considers Exclusive Beverage Provider Contract Renewal · Oct 6, 2026UndisclosedNational Institute for Student Success (Niss) at Georgia State UniversityVCU Partners With NISS to Improve Student Success · Oct 6, 2026UndisclosedLIGHTCASTLightcast Study Measures VCU’s Statewide Economic Impact · Oct 6, 2026UndisclosedCAPTUREVCU Uses Capture for In-State Student Recruitment · Oct 6, 2026UndisclosedOvg HospitalityVCU Considers Athletics Food Services Contract With OVG · Oct 6, 2026UndisclosedAll Virginia Commonwealth University activityAgency profile

Questions about this contract

Who was awarded the government contract by Virginia Commonwealth University?

LEARFIELD was awarded this government contract by Virginia Commonwealth University, as recorded on December 13, 2024. The contract value is $34.5 million.

How much is the LEARFIELD contract with Virginia Commonwealth University worth?

The LEARFIELD contract with Virginia Commonwealth University is valued at $34.5 million.

What type of contract is this?

This is a government contract, documented as a minutes record.

Where was this contract approved?

This contract appears in vcu_intercollegiate_athletics_committee_minutes_de.md (Minutes), dated December 13, 2024 from Virginia Commonwealth University. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

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What other contracts does LEARFIELD hold?

LEARFIELD may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

What is Virginia Commonwealth University currently buying?

Explore Virginia Commonwealth University's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

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