New Jersey Highlands Council - Marketing Campaign Implementation RFP - 2026
Highlands Council | State of New JerseyState · Trenton, NJ- Due
- Oct 16, 2026
- Deadline passed
- Contract term
- 1 year
The 30-second brief
The New Jersey Highlands Council invites proposals for professional services to implement a 12-month tourism marketing campaign for the 'You Never Knew Jersey' brand across seven counties. The scope includes tourism marketing, digital awareness, social media activities, regional events calendar management, original photography and video production, media training, media relations, a media blitz program, and tourism performance benchmarking. Vendors will provide professional service fees, time and materials cost estimates on a not-to-exceed basis, fixed fees by task, and hourly rate schedules. The submission deadline is October 16, 2026. Required submittals include a W-9, Chapter 271 certification, and Source Disclosure Certification (Exhibit J / EO 129).
Professional services, technical approach, work plan, hourly rates, fixed fees
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Summary
The New Jersey Highlands Council invites proposals for professional services to implement a 12-month tourism marketing campaign for the 'You Never Knew Jersey' brand across seven counties.
The scope includes tourism marketing, digital awareness, social media activities, regional events calendar management, original photography and video production, media training, media relations, a media blitz program, and tourism performance benchmarking. Vendors will provide professional service fees, time and materials cost estimates on a not-to-exceed basis, fixed fees by task, and hourly rate schedules. The submission deadline is October 16, 2026. Required submittals include a W-9, Chapter 271 certification, and Source Disclosure Certification (Exhibit J / EO 129).
EVALUATION CRITERIA
5- Professional services
- Technical approach
- Work plan
- Hourly rates
- Fixed fees
REQUIRED ATTACHMENTS
3- W-9
- Chapter 271 certification
- Source Disclosure Certification
- Duration
- 12 months
- Scope location
- Chester, NJ
- Reported agency
- New Jersey Highlands Council
Questions about this RFP
How do I respond to this RFP from Highlands Council | State of New Jersey?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is October 16, 2026. Be sure to include all required attachments as outlined in the solicitation.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Highlands Council | State of New Jersey in NJ, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Professional services, technical approach, work plan, hourly rates, fixed fees" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Highlands Council | State of New Jersey?
All active and historical solicitations from Highlands Council | State of New Jersey are tracked and searchable. As a state agency, Highlands Council | State of New Jersey regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: W-9, Chapter 271 certification, Source Disclosure Certification. Review the full document from Highlands Council | State of New Jersey for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Chester, NJ. Review the full solicitation for detailed scope requirements.