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Minnesota State University-Mankato Advertising and Media Buying services RFP - SRC-SPC-2027-000637-RFP (2026)

Minnesota State University-Mankato logoMinnesota State University-Mankato
Due
Sep 14, 2026
Deadline passed
Posted
Aug 24, 2026
Contract term
1 year
Primary contact
Austin Calhoun
(651) 846-1746

The 30-second brief

What they're buying

Saint Paul College is seeking proposals from qualified firms to plan, buy, and manage a paid media campaign that supports student enrollment and builds awareness of the value of a two-year education. The selected partner will handle digital, streaming, broadcast, out-of-home channels, and campaign strategy across Saint Paul, Minnesota. Proposals are due by September 14, 2026 at 4:00 PM CDT. The evaluation criteria include experience, work plan, cost, reporting/attribution, references, and supplier diversity.

How it's scored

Experience (Relevant experience and past performance), 25; Work Plan (Quality and strategic fit of proposed media plan), 30; Cost (Cost effectiveness, value, and transparency), 20; Reporting, attribution, and accountability, 15; References, 5; Supplier Diversity, 5

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Summary

Saint Paul College is seeking proposals from qualified firms to plan, buy, and manage a paid media campaign that supports student enrollment and builds awareness of the value of a two-year education.

The selected partner will handle digital, streaming, broadcast, out-of-home channels, and campaign strategy across Saint Paul, Minnesota. Proposals are due by September 14, 2026 at 4:00 PM CDT. The evaluation criteria include experience, work plan, cost, reporting/attribution, references, and supplier diversity.

EVALUATION CRITERIA

6
  • Experience (Relevant experience and past performance), 25
  • Work Plan (Quality and strategic fit of proposed media plan), 30
  • Cost (Cost effectiveness, value, and transparency), 20
  • Reporting, attribution, and accountability, 15
  • References, 5
  • Supplier Diversity, 5

REQUIRED ATTACHMENTS

5
  • Affidavit of Non-Collusion
  • Affirmative Action requirements declaration page
  • Supplier Diversity Form
  • Reference spreadsheet
  • Sample contract exceptions
Submit to
https://app01.jaggaer.com/apps/Router/ViewSourcingEvent?AuthToken=1%3AAES2%23CH%2BX%2FTDGEKRRDIDN4c44O5CbjERnhF%2FnYdIdi
Duration
36 months
Scope location
Saint Paul, MN

Questions about this RFP

How do I respond to this RFP from Minnesota State University-Mankato?

Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is September 14, 2026. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: https://app01.jaggaer.com/apps/Router/ViewSourcingEvent?AuthToken=1%3AAES2%23CH%2BX%2FTDGEKRRDIDN4c44O5CbjERnhF%2FnYdIdi. For questions, contact Austin Calhoun.

Can small businesses or minority-owned firms bid on this RFP?

Most government agencies, including Minnesota State University-Mankato in MN, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.

What happens after the RFP submission deadline?

After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.

Can I ask questions about this solicitation before submitting?

Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Austin Calhoun at (651) 846-1746. Questions and answers are typically shared with all prospective bidders.

Show 5 more questions

What are the evaluation criteria for this solicitation?

This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Experience (Relevant experience and past performance), 25; Work Plan (Quality and strategic fit of proposed media plan), 30; Cost (Cost effectiveness, value, and transparency), 20; Reporting, attribut..." Vendors should carefully align their proposals with each criterion to maximize their score.

Where can I find more RFPs from Minnesota State University-Mankato?

All active and historical solicitations from Minnesota State University-Mankato are tracked and searchable. As a higher ed agency, Minnesota State University-Mankato regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.

What is the contract term for this solicitation?

The anticipated contract term is 1 year. Contract terms may include renewal options.

What documents are required to bid on this RFP?

Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Affidavit of Non-Collusion, Affirmative Action requirements declaration page, Supplier Diversity Form, reference spreadsheet, sample contract exceptions. Review the full document from Minnesota State University-Mankato for the complete list.

What is the scope of this project?

This solicitation defines a specific project scope. The scope covers the following locations: Saint Paul, MN. Review the full solicitation for detailed scope requirements.

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