Minnesota State - Advertising and Media Buying Services - SRC-SPC-2027-000637-RFP (2027)
Minnesota State Colleges And Universities System OfficeHigher Ed · St Paul, MN- Due
- Sep 14, 2026
- Deadline passed
- Posted
- Aug 24, 2026
- Contract term
- 1 year
- Primary contact
- Austin Calhoun
- (651) 846-1746
The 30-second brief
Saint Paul College seeks proposals from qualified firms to plan, buy, and manage a comprehensive paid media campaign supporting student enrollment and building awareness of a two-year education. The selected media buying partner will execute strategy across digital, streaming, broadcast, and out-of-home channels, utilizing digital social, search, display, video, programmatic, connected TV, audio, radio, television, billboard, and transit placements. Required scope includes annual media planning, budget allocation, audience targeting, retargeting, A/B testing, attribution reporting, and optional creative production including graphic design and script writing. The initial contract term is one year with options for up to two additional one-year renewals. Proposals are due by September 14, 2026, with contract start effective October 1, 2026.
Experience (25), Work Plan (30), Cost (20), Reporting, attribution, and accountability (15), References (5), Supplier Diversity (5)
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Summary
Saint Paul College seeks proposals from qualified firms to plan, buy, and manage a comprehensive paid media campaign supporting student enrollment and building awareness of a two-year education.
The selected media buying partner will execute strategy across digital, streaming, broadcast, and out-of-home channels, utilizing digital social, search, display, video, programmatic, connected TV, audio, radio, television, billboard, and transit placements. Required scope includes annual media planning, budget allocation, audience targeting, retargeting, A/B testing, attribution reporting, and optional creative production including graphic design and script writing. The initial contract term is one year with options for up to two additional one-year renewals. Proposals are due by September 14, 2026, with contract start effective October 1, 2026.
EVALUATION CRITERIA
REQUIRED ATTACHMENTS
4- Affidavit of Non-Collusion
- Affirmative Action Requirements declaration page
- Supplier Diversity Form
- References spreadsheet
- Submit to
- https://app01.jaggaer.com/apps/Router/ViewSourcingEvent?AuthToken=1%3AAES2%23CLB7zvcyXSKpawroNS8CZFHhOx7wtjucN8c5NVL%2Bb
- Duration
- 36 months
- Scope location
- Saint Paul, MN
Questions about this RFP
How do I respond to this RFP from Minnesota State Colleges And Universities System Office?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is September 14, 2026. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: https://app01.jaggaer.com/apps/Router/ViewSourcingEvent?AuthToken=1%3AAES2%23CLB7zvcyXSKpawroNS8CZFHhOx7wtjucN8c5NVL%2Bb. For questions, contact Austin Calhoun.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Minnesota State Colleges And Universities System Office in MN, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Austin Calhoun at (651) 846-1746. Questions and answers are typically shared with all prospective bidders.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Experience (25), Work Plan (30), Cost (20), Reporting, attribution, and accountability (15), References (5), Supplier Diversity (5)" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Minnesota State Colleges And Universities System Office?
All active and historical solicitations from Minnesota State Colleges And Universities System Office are tracked and searchable. As a higher ed agency, Minnesota State Colleges And Universities System Office regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Affidavit of Non-Collusion, Affirmative Action Requirements declaration page, Supplier Diversity Form, References spreadsheet. Review the full document from Minnesota State Colleges And Universities System Office for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Saint Paul, MN. Review the full solicitation for detailed scope requirements.