City of Washougal Brand Strategy RFP 2025-GEN-069
City of WashougalCity · Washougal, WA- Due
- Oct 30, 2025
- Deadline passed
- Posted
- Oct 1, 2025
- Primary contact
- Michele Loftus
- (360) 835-8501 ext 107
The 30-second brief
The City of Washougal, Washington is soliciting proposals for a comprehensive municipal brand strategy under project ID 2025-GEN-069. The selected firm will provide stakeholder engagement, brand identity development, detailed brand style guides, and a marketing and communications plan. Deliverables include a video asset and a citywide rollout plan. The initiative focuses on municipal branding across all city departments and economic development, rather than travel and tourism. Proposals are due by October 30, 2025, at the City's submission location. A notice of interest is requested by October 21, 2025.
Brand strategy, Stakeholder engagement, Brand identity development, Brand style guides, Marketing and communications plan, Video asset, Citywide rollout plan
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Summary
The City of Washougal, Washington is soliciting proposals for a comprehensive municipal brand strategy under project ID 2025-GEN-069.
The selected firm will provide stakeholder engagement, brand identity development, detailed brand style guides, and a marketing and communications plan. Deliverables include a video asset and a citywide rollout plan. The initiative focuses on municipal branding across all city departments and economic development, rather than travel and tourism. Proposals are due by October 30, 2025, at the City's submission location. A notice of interest is requested by October 21, 2025.
REQUIRED DELIVERABLES
7- Brand strategy
- Stakeholder engagement
- Brand identity development
- Brand style guides
- Marketing and communications plan
- Video asset
- Citywide rollout plan
- Submit to
- 1701 C Street, Washougal, WA, 98671
- Scope location
- Washougal, WA
Questions about this RFP
How do I respond to this RFP from City of Washougal?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is October 30, 2025. The solicitation specifies required deliverables that must be addressed in your response. Submissions should be delivered to: 1701 C Street, Washougal, WA, 98671. For questions, contact Michele Loftus.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including City of Washougal in WA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Michele Loftus at (360) 835-8501 ext 107. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Brand strategy, Stakeholder engagement, Brand identity development, Brand style guides, Marketing and communications plan, Video asset, Citywide rollout plan. Proposals should clearly address how each deliverable will be met.
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Where can I find more RFPs from City of Washougal?
All active and historical solicitations from City of Washougal are tracked and searchable. As a city agency, City of Washougal regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. Review the full document from City of Washougal for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Washougal, WA. Review the full solicitation for detailed scope requirements.