City of Rochester - Link Bus Rapid Transit Creative Campaign Strategy & Concept Development - 2026
City of RochesterCity · Rochester, MN- Due
- Oct 21, 2026
- Deadline passed
- Posted
- Oct 2, 2026
- Primary contact
- Jenna Bowman
The 30-second brief
The City of Rochester is seeking a creative marketing partner to help develop a compelling, memorable and sustainable creative campaign for Link Bus Rapid Transit (BRT) as Rochester prepares for the anticipated launch of service in August 2027. The selected partner will provide creative strategy, campaign development, messaging, brand storytelling, creative direction, a campaign playbook, and implementation recommendations. The project involves 12 stations, digital and social media, video, outdoor advertising, buses and stations, community events, and rider education. Submissions are due by October 21, 2026. The engagement is subject to the City of Rochester's Professional Services Compliance Requirements, including a 19.51% Targeted Business participation goal and workforce participation goals of 15% people of color and 9% women.
Quality and relevance of previous creative work, Demonstrated strength in creative strategy and conceptual development, Understanding of the Link opportunity and its varied audiences, Proposed approach to collaboration and campaign development, Experience and capabilities of the proposed team, Ability to create a flexible and sustainable creative platform
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Summary
The City of Rochester is seeking a creative marketing partner to help develop a compelling, memorable and sustainable creative campaign for Link Bus Rapid Transit (BRT) as Rochester prepares for the anticipated launch of service in August 2027.
The selected partner will provide creative strategy, campaign development, messaging, brand storytelling, creative direction, a campaign playbook, and implementation recommendations. The project involves 12 stations, digital and social media, video, outdoor advertising, buses and stations, community events, and rider education. Submissions are due by October 21, 2026. The engagement is subject to the City of Rochester's Professional Services Compliance Requirements, including a 19.51% Targeted Business participation goal and workforce participation goals of 15% people of color and 9% women.
EVALUATION CRITERIA
Quality and relevance of previous creative work, Demonstrated strength in creative strategy and conceptual development, Understanding of the Link opportunity and its varied audiences, Proposed approach to collaboration and campaign development, Experience and capabilities of the proposed team, Ability to create a flexible and sustainable creative platform
REQUIRED ATTACHMENTS
5- Targeted Business Utilization Plan
- Pre-Award Participation Waiver/Reduction Request
- Good Faith Effort Documentation
- Contractor Workforce Participation Commitment
- Bidder Preference Form
- Submit to
- [email protected]
- Scope location
- Rochester, MN
Questions about this RFQ
How do I respond to this RFQ from City of Rochester?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is October 21, 2026. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: [email protected]. For questions, contact Jenna Bowman.
Can small businesses or minority-owned firms bid on this RFQ?
Most government agencies, including City of Rochester in MN, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFQ submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Jenna Bowman. Questions and answers are typically shared with all prospective bidders.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Quality and relevance of previous creative work, Demonstrated strength in creative strategy and conceptual development, Understanding of the Link opportunity and its varied audiences, Proposed approac..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from City of Rochester?
All active and historical solicitations from City of Rochester are tracked and searchable. As a city agency, City of Rochester regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFQ?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Targeted Business Utilization Plan, Pre-Award Participation Waiver/Reduction Request, Good Faith Effort Documentation, Contractor Workforce Participation Commitment, Bidder Preference Form. Review the full document from City of Rochester for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Rochester, MN. Review the full solicitation for detailed scope requirements.