Request for Proposal Regional Branding & Marketing Campaign
Land Of Sky Regional CouncilLocal Agency · Asheville, NC- Due
- Feb 13, 2026
- Deadline passed
- Primary contact
- Brian White
The 30-second brief
CarolinaWest is seeking proposals from qualified marketing firms to develop a comprehensive regional marketing campaign that elevates the profile of the Carolina West region and supports business attraction, retention, and investment. The goal is to tell a compelling regional story through branding, content development, and digital marketing.
Regional Branding, Messaging and Storytelling, Website and Digital Assets, Print and Promotional Materials
Demonstrated experience in place-based marketing or regional branding, Creativity and alignment with CarolinaWest values, Quality and relevance of past work, Ability to meet timeline and deliverables, Cost-effectiveness
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Summary
CarolinaWest is seeking proposals from qualified marketing firms to develop a comprehensive regional marketing campaign that elevates the profile of the Carolina West region and supports business attraction, retention, and investment.
The goal is to tell a compelling regional story through branding, content development, and digital marketing.
EVALUATION CRITERIA
5- Demonstrated experience in place-based marketing or regional branding
- Creativity and alignment with CarolinaWest values
- Quality and relevance of past work
- Ability to meet timeline and deliverables
- Cost-effectiveness
REQUIRED DELIVERABLES
4- Regional Branding
- Messaging and Storytelling
- Website and Digital Assets
- Print and Promotional Materials
- Scope location
- Western North Carolina
- Reported agency
- CarolinaWest Regional Economic Development Group
Questions about this RFP
How do I respond to this RFP from Land Of Sky Regional Council?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is February 13, 2026. The solicitation specifies required deliverables that must be addressed in your response. For questions, contact Brian White.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Land Of Sky Regional Council in NC, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Brian White. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Regional Branding, Messaging and Storytelling, Website and Digital Assets, Print and Promotional Materials. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Demonstrated experience in place-based marketing or regional branding, Creativity and alignment with CarolinaWest values, Quality and relevance of past work, Ability to meet timeline and deliverables,..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Land Of Sky Regional Council?
All active and historical solicitations from Land Of Sky Regional Council are tracked and searchable. As a local agency agency, Land Of Sky Regional Council regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. Review the full document from Land Of Sky Regional Council for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Western North Carolina. Review the full solicitation for detailed scope requirements.