Travel Ashland FY 26-27 marketing plan
Oregon Tourism CommissionOregon- Detected
- Sep 23, 2026
- 36 days ago
- Sector
- Communications
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From the meeting
Travel Ashland laid out its FY 26-27 priorities to increase visitation, length of stay, and visitor spending. The plan includes emerging markets, niche targeting for yoga, mountain biking, and women’s trail running, seasonal itineraries, and quarterly visitor e-news. It also calls for continued research, analytics, and legislative advocacy.
This is an open planning signal tied to the tourism program's next budget cycle and marketing execution.
- Meeting date
- September 23, 2026
- Agency
- Oregon Tourism Commission
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