CRM revamp for stage-based messaging
Lake Superior State UniversityMichigan- Detected
- Oct 9, 2026
- 25 days ago
- Sector
- Information Technology
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From the meeting
The 2026-27 playbook calls for a CRM revamp with defined, ICP-specific messaging and stage-based automation. Staff also said they are already changing inquiry capture and communication plans, which suggests the platform and workflows are being reshaped but not yet fully procured in this report. This is a forward sales signal for CRM modernization and marketing automation.
- Meeting date
- October 9, 2026
- Agency
- Lake Superior State University
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