PROJECTACTIVE OPPORTUNITY

Full-funnel digital tourism marketing campaign to increase…

Madison County
Detected
Aug 11, 2026
83 days ago
Sector
Communications
Est. value
Free account
Detected 83 days agoAug 11

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THE 30-SECOND BRIEF

What's planned

Full-funnel digital tourism marketing campaign to increase awareness and visitation to Madison County, targeting specific metropolitan areas.

Background

The campaign aims to position Madison as a premier mountain getaway, focusing on outdoor recreation, agri-tourism, wineries, local experiences, and small-town charm. The county is working with Advanced Travel and Tourism for six months, with a budget of $18,000, which is a reduced rate from their initial quote of $44,000. Data from Placer AI (costing $15,000) is used for targeting.

From the meeting

Source
Economic Development Committee 08/11/26
Meeting date
August 11, 2026
Agency
Madison County

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When will Madison County issue an RFP for this project?

Pre-RFPs typically surface 6–18 months before a formal solicitation is published. Civic IQ tracks Madison County's meeting records, agendas, and budgets continuously and updates this pre-RFP as the project moves through the buying cycle toward an RFP.

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