2027 Pompeii exhibition marketing plan
Virginia Museum of Fine Arts (VMFA)Virginia- Detected
- Sep 29, 2026
- 34 days ago
- Sector
- Communications
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From the meeting
At its September 29, 2026 meeting, VMFA said marketing for the summer 2027 exhibition, Journey through Pompeii: Masterpieces from the National Archaeological Museum of Naples, is ahead of schedule. Staff described a projected attendance goal of 150,000 and referenced advertising, earned media, and partnership activity. This is not a purchase approval, but it is a clear lead for campaign, media, and event-support services tied to a future exhibition window.
- Meeting date
- September 29, 2026
- Agency
- Virginia Museum of Fine Arts (VMFA)
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