Open Rewards citywide loyalty program
City of FredericksburgVirginia- Detected
- Jul 13, 2026
- 112 days ago
- Sector
- Information Technology
- Est. value
- Free account
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THE 30-SECOND BRIEF
Staff briefed the EDA on Open Rewards, a potential citywide digital rewards program that geofences local businesses and lets consumers earn monetary rewards via a mobile app. Setup would cost about $4,700 plus ongoing reward funds based on user volume and a 3-5% (or higher) incentive rate, and similar programs are active in Alexandria, Arlington, and Richmond. The EDA is weighing this against a student-proposed badge-based rewards concept and raised questions about marketing and possible integration into a future "Fredericksburg App." No procurement decision has been made, indicating an early-stage opportunity for loyalty app vendors, mobile platform developers, and marketing partners.
Program ROI cited as 25-30x based on dollars spent versus rewards; EDA concerned about marketing the app and potential alignment with a broader Fredericksburg app strategy.
From the meeting
- Meeting date
- July 13, 2026
- Agency
- City of Fredericksburg
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