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Learfield Sponsorship Revenues Support Athletics Budget

Marshall University logoMarshall University
Document date
Feb 5, 2025

The 30-second brief

What it covers

Marshall University Athletics continues its existing agreement with Learfield for royalties, licensing, and sponsorship revenue, with significant payments expected in the fourth quarter of FY 2025. The arrangement supports the department’s marketing and revenue objectives.

Who holds it

LEARFIELD holds this contract with Marshall University. Its other public contracts on record include work for Saint Cloud State University and City of Fayetteville.

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Contract details

Document date
February 5, 2025
Vendor
LEARFIELD
Agency
Marshall University
Source document
Marshall University Athletics Committee Agenda Packet 2025-02-05 (AgendaPacket)

LEARFIELD's other public contracts

Saint Cloud State University, MinnesotaLearfield Athletics Marketing Partnership Under Review · Oct 1, 2026UndisclosedCity of Fayetteville, ArkansasLearfield Contract Approved for Trailgating Promotion · Sep 28, 2026UndisclosedWest Virginia University, West VirginiaWVU Board to Consider Learfield Multimedia Rights Authorization · Sep 11, 2026UndisclosedHamshire-Fannett Independent School District, TexasDistrict Tables Learfield Stadium Seating Lease Proposal · Jul 27, 2026City of Oxford, MississippiOxford Tourism Council Considers Learfield Advertising Contract · Jul 27, 2026$75KAll LEARFIELD contractsVendor profile

More Marshall University contracts

Park MobileMarshall Adds Park Mobile for Temporary Campus Parking · Oct 3, 2026UndisclosedBarnes & Noble CollegeMarshall Names Barnes & Noble College Campus Store Partner · Oct 3, 2026UndisclosedCHICK-FIL-AChick-fil-A Concessions Expand At Marshall Stadium · Aug 4, 2026UndisclosedFEVOMarshall Athletics Uses FEVO For Group Ticket Sales · Aug 4, 2026UndisclosedDough Daddy'sDough Daddy's Named Official Pizza Partner · Aug 4, 2026UndisclosedAll Marshall University activityAgency profile

Questions about this contract

Who was awarded the government contract by Marshall University?

LEARFIELD was awarded this government contract by Marshall University, as recorded on February 5, 2025.

What type of contract is this?

This is a government contract, documented as a agendapacket record.

Where was this contract approved?

This contract appears in Marshall University Athletics Committee Agenda Packet 2025-02-05 (AgendaPacket), dated February 5, 2025 from Marshall University. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does LEARFIELD hold?

LEARFIELD may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

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What is Marshall University currently buying?

Explore Marshall University's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

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