CONTRACTONGOING

Reddit partnership extends Stronger Starts campaign

First 5 Los Angeles logoFirst 5 Los Angeles
Document date
Jan 1, 2024
Term
FY 2024–2025 media campaign period

The 30-second brief

What it covers

First 5 California leveraged a media partnership with Reddit during FY 2024–2025 to boost its Stronger Starts campaign, targeting parents and caregivers through social and digital channels.

Who holds it

REDDIT holds this technology contract with First 5 Los Angeles. Its other public contracts on record include work for Huerfano County and Alpine County.

What happens next

Term as filed: FY 2024–2025 media campaign period.

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Contract details

Contract type
Technology
Document date
January 1, 2024
Term
FY 2024–2025 media campaign period
Vendor
REDDIT
Source document
First 5 California Annual Report 2024-2025 (Report)

REDDIT's other public contracts

More First 5 Los Angeles contracts

Questions about this contract

Who was awarded the technology contract by First 5 Los Angeles?

REDDIT was awarded this technology contract by First 5 Los Angeles, as recorded on January 1, 2024.

What type of contract is this?

This is a Technology contract, documented as a report record.

Where was this contract approved?

This contract appears in First 5 California Annual Report 2024-2025 (Report), dated January 1, 2024 from First 5 Los Angeles. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does REDDIT hold?

REDDIT may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

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What is First 5 Los Angeles currently buying?

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