University of Wisconsin System Board of Regents Meeting Minutes November 2025
UW-Madison Approves 10-Year Contract with Under Armour
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Description
The UW System Board of Regents approved a 10-year contractual agreement between UW-Madison and Under Armour, Inc. The agreement renews their partnership for intercollegiate athletics, with increased financial and product support, as well as expanded marketing and licensing rights.
Contract Details
Vendor
UNDER ARMOUR INC
Agency
University Of Wisconsin-System Administration, WI
Contract Type
SUPPLIES
Document Date
November 25, 2025
Contract Term
10 years
Renewal Date
2035-11-25
Renewal Info
Agreement renews a longstanding partnership. Term is 10 years; includes increased support compared to prior deal.
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