Board of Regents Business & Finance Committee Agenda March 2026
Trademark Licensing Contract Awarded to Learfield/CLC for UW-Milwaukee
Trusted by teams at
Description
The Board of Regents approved a new contractual agreement between UW-Milwaukee and Learfield Sub-Collegiate Licensing Company, LLC d/b/a CLC to provide comprehensive domestic trademark licensing services for up to 10 years, with an improved commission rate anticipated to generate $1.5 million in additional revenue.
Contract Details
Contract Amount
Estimated $1.5 million in additional revenue over initial 8-year term (commission rate 80%)
Vendor
LEARFIELD SUB-COLLEGIATE LICENSING COMPANY LLC DBA CLC
Agency
University Of Wisconsin-System Administration, WI
Contract Type
OTHER
Document Date
March 5, 2026
Contract Term
8 years with option for one 2-year renewal extension (up to 10 years total)
Renewal Date
2036-03-05
Renewal Info
Initial term is 8 years with an option for one 2-year renewal extension upon mutual consent, allowing up to 10 years total. Board authorized UW-Milwaukee to pursue the extension.
More from LEARFIELD SUB-COLLEGIATE LICENSING COMPANY LLC DBA CLC
Related Contracts
More from University Of Wisconsin-System Administration
Board of Regents Agenda March 5 2026
Board of Regents Agenda March 5 2026
Board of Regents Business & Finance Committee Agenda March 2026
University of Wisconsin System Capital Planning and Budget Committee Agenda February 2026
University of Wisconsin System Capital Planning and Budget Committee Agenda February 2026
Want to learn more?
Get alerts on contract renewals, new awards, and vendor activity.
Bring us your territory.
We'll show you what is forming.
See live SLED buying signals, source docs, decision-makers, contract context, and the next step into your CRM or pipeline.