Trademark Licensing Contract Awarded to Learfield/CLC for UW-Milwaukee

The Board of Regents approved a new contractual agreement between UW-Milwaukee and Learfield Sub-Collegiate Licensing Company, LLC d/b/a CLC to provide comprehensive domestic trademark licensing services for up to 10 years, with an improved commission rate anticipated to generate $1.5 million in additional revenue.

Scope & details

The full contract record, as filed.

Contract amount

Estimated $1.5 million in additional revenue over initial 8-year term (commission rate 80%)

Contract type

OTHER

Contract term

8 years with option for one 2-year renewal extension (up to 10 years total)

Renewal date

2036-03-05

Renewal

Initial term is 8 years with an option for one 2-year renewal extension upon mutual consent, allowing up to 10 years total. Board authorized UW-Milwaukee to pursue the extension.

Document type

Agenda

Source document

Board of Regents Business & Finance Committee Agenda March 2026

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University of Wisconsin System Board of Regents Meeting Minutes March 2026

APPROVED

University of Wisconsin System Board of Regents, WisconsinMar 5, 2026

Frequently asked questions

Common questions about this contract, answered from the record.

Who was awarded the government contract by University Of Wisconsin-System Administration?

Learfield Sub-collegiate Licensing Company Llc Dba Clc was awarded this government contract by University Of Wisconsin-System Administration, as recorded on March 5, 2026. The contract value is Estimated $1.5 million in additional revenue over initial 8-year term (commission rate 80%).

How much is the Learfield Sub-collegiate Licensing Company Llc Dba Clc contract with University Of Wisconsin-System Administration worth?

The Learfield Sub-collegiate Licensing Company Llc Dba Clc contract with University Of Wisconsin-System Administration is valued at Estimated $1.5 million in additional revenue over initial 8-year term (commission rate 80%).

What type of contract is this?

This is a government contract, documented as a agenda record.

Where was this contract approved?

This contract appears in Board of Regents Business & Finance Committee Agenda March 2026 (Agenda), dated March 5, 2026 from University Of Wisconsin-System Administration. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does Learfield Sub-collegiate Licensing Company Llc Dba Clc hold?

Learfield Sub-collegiate Licensing Company Llc Dba Clc may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

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