Board of Regents Business & Finance Committee Agenda March 2026
UW-Milwaukee Awards Licensing Contract to CLC
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Description
The Board of Regents approved an eight-year collegiate trademark licensing agreement between UW-Milwaukee and Learfield Sub-Collegiate Licensing Company, LLC d/b/a CLC, with an improved 80% commission rate expected to generate approximately $1.5 million in additional revenue. The contract includes an option for one two-year renewal upon mutual consent, positioning CLC as UWM’s comprehensive domestic licensing partner.
Contract Details
Contract Amount
Estimated $1.5 million in additional revenue over the initial 8-year term (commission rate 80%)
Vendor
LEARFIELD SUB-COLLEGIATE LICENSING COMPANY LLC
Agency
University Of Wisconsin-System Administration, WI
Contract Type
LICENSE
Document Date
March 5, 2026
Contract Term
Eight (8)-year agreement with an option for one (1) two (2)-year renewal upon mutual consent
Renewal Info
Initial term of eight years with one optional two-year extension upon mutual consent; Board explicitly authorizes UW-Milwaukee to enter into the two-year extension.
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