University Of Wisconsin-System Administration Awards License Contract to Learfield Sub-collegiate Licensing Company Llc (March 2026)

The Board of Regents approved an eight-year collegiate trademark licensing agreement between UW-Milwaukee and Learfield Sub-Collegiate Licensing Company, LLC d/b/a CLC, with an improved 80% commission rate expected to generate approximately $1.5 million in additional revenue. The contract includes an option for one two-year renewal upon mutual consent, positioning CLC as UWM’s comprehensive domestic licensing partner.

Scope & details

The full contract record, as filed.

Contract amount

Estimated $1.5 million in additional revenue over the initial 8-year term (commission rate 80%)

Contract type

LICENSE

Contract term

Eight (8)-year agreement with an option for one (1) two (2)-year renewal upon mutual consent

Renewal

Initial term of eight years with one optional two-year extension upon mutual consent; Board explicitly authorizes UW-Milwaukee to enter into the two-year extension.

Document type

Agenda

Source document

Board of Regents Business & Finance Committee Agenda March 2026

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Universities of Wisconsin Board of Regents Business & Finance Committee Minutes 2026-03-05

AWARDED

University of Wisconsin System Board of Regents, WisconsinMinimum royalty rate to UWM of 80%, estimated to generate $1.5 million additional revenueMar 5, 2026

Board of Regents Agenda March 5 2026

APPROVED

University Of Wisconsin-System Administration, WisconsinMar 5, 2026

Frequently asked questions

Common questions about this contract, answered from the record.

Who was awarded the license contract by University Of Wisconsin-System Administration?

Learfield Sub-collegiate Licensing Company Llc was awarded this license contract by University Of Wisconsin-System Administration, as recorded on March 5, 2026. The contract value is Estimated $1.5 million in additional revenue over the initial 8-year term (commission rate 80%).

How much is the Learfield Sub-collegiate Licensing Company Llc contract with University Of Wisconsin-System Administration worth?

The Learfield Sub-collegiate Licensing Company Llc contract with University Of Wisconsin-System Administration is valued at Estimated $1.5 million in additional revenue over the initial 8-year term (commission rate 80%), covering license work.

What type of contract is this?

This is a License contract, documented as a agenda record.

Where was this contract approved?

This contract appears in Board of Regents Business & Finance Committee Agenda March 2026 (Agenda), dated March 5, 2026 from University Of Wisconsin-System Administration. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does Learfield Sub-collegiate Licensing Company Llc hold?

Learfield Sub-collegiate Licensing Company Llc may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

View Learfield Sub-collegiate Licensing Company Llc's profile

What is University Of Wisconsin-System Administration currently buying?

Explore University Of Wisconsin-System Administration's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

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