University of Wisconsin System Board of Regents Awards License Contract to Learfield Sub-collegiate Licensing Company Llc (March 2026)

UW-Milwaukee awarded an eight-year licensing agreement to Learfield Sub-Collegiate Licensing Company, LLC (doing business as CLC), with an option to renew for two more years. The contract guarantees UWM at least 80% of royalties, projecting an additional $1.5 million in revenue. The selection followed an RFP process and continues CLC as UWM's licensing partner.

Scope & details

The full contract record, as filed.

Contract amount

Minimum royalty rate to UWM of 80%, estimated to generate $1.5 million additional revenue

Contract type

LICENSE

Contract term

Eight-year agreement with an additional two-year renewal option

Renewal date

2036-03-05

Renewal

Agreement includes an additional two-year renewal option after the initial eight-year term.

Document type

Minutes

Source document

Universities of Wisconsin Board of Regents Business & Finance Committee Minutes 2026-03-05

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Board of Regents Business & Finance Committee Agenda March 2026

APPROVED

University Of Wisconsin-System Administration, WisconsinEstimated $1.5 million in additional revenue over the initial 8-year term (commission rate 80%)Mar 5, 2026

Board of Regents Agenda March 5 2026

APPROVED

University Of Wisconsin-System Administration, WisconsinMar 5, 2026

Frequently asked questions

Common questions about this contract, answered from the record.

Who was awarded the license contract by University of Wisconsin System Board of Regents?

Learfield Sub-collegiate Licensing Company Llc was awarded this license contract by University of Wisconsin System Board of Regents, as recorded on March 5, 2026. The contract value is Minimum royalty rate to UWM of 80%, estimated to generate $1.5 million additional revenue.

How much is the Learfield Sub-collegiate Licensing Company Llc contract with University of Wisconsin System Board of Regents worth?

The Learfield Sub-collegiate Licensing Company Llc contract with University of Wisconsin System Board of Regents is valued at Minimum royalty rate to UWM of 80%, estimated to generate $1.5 million additional revenue, covering license work.

What type of contract is this?

This is a License contract, documented as a minutes record.

Where was this contract approved?

This contract appears in Universities of Wisconsin Board of Regents Business & Finance Committee Minutes 2026-03-05 (Minutes), dated March 5, 2026 from University of Wisconsin System Board of Regents. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does Learfield Sub-collegiate Licensing Company Llc hold?

Learfield Sub-collegiate Licensing Company Llc may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

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What is University of Wisconsin System Board of Regents currently buying?

Explore University of Wisconsin System Board of Regents's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

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