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Los Angeles County Metropolitan Transportation Authority Board Report 2026-0217

HBO Max Advertising Campaign Approved at Culver City Station

Approximately $616,000 in estimated net revenueLos Angeles County Metro Transit AuthorityHBO MAXMay 18, 2026

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Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo
Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo
Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo

Description

Metro’s Board approved a 12‑month HBO Max advertising campaign at Culver City Station in March 2024, projected to generate approximately $616,000 in net revenue. The deal builds on prior successful HBO station takeovers.

Contract Details

Contract Amount

Approximately $616,000 in estimated net revenue

Vendor

HBO MAX

Agency

Los Angeles County Metro Transit Authority, CA

Contract Type

OTHER

Document Date

May 18, 2026

Contract Term

12 months (approved March 2024)

Renewal Info

New 12‑month campaign approved in 2024; no renewal options noted.

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