Rockingham County Marketing Services RFP 2023
Rockingham CountyCounty · Harrisonburg, VA- Due
- Jul 14, 2023
- Deadline passed
- Posted
- Jun 8, 2023
- Contract term
- 1 year
- Primary contact
- Dustin Roderick
- (540) 564-3010
The 30-second brief
Rockingham County is seeking proposals from qualified marketing firms to provide comprehensive marketing services for recruiting, economic development, and tourism initiatives on a job order contracting basis.
Marketing Strategy Development, Branding and Creative Services, Digital Marketing and Social Media Management, Content Creation and Marketing, Public Relations and Media Outreach
Specific plans or methodology, Ability/capacity/skill of the firm, Qualifications and Experience, Price
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Summary
Rockingham County is seeking proposals from qualified marketing firms to provide comprehensive marketing services for recruiting, economic development, and tourism initiatives on a job order contracting basis.
EVALUATION CRITERIA
4- Specific plans or methodology
- Ability/capacity/skill of the firm
- Qualifications and Experience
- Price
REQUIRED DELIVERABLES
5- Marketing Strategy Development
- Branding and Creative Services
- Digital Marketing and Social Media Management
- Content Creation and Marketing
- Public Relations and Media Outreach
REQUIRED ATTACHMENTS
5- Signed Signature Sheet
- Plan/Methodology
- Qualifications/Experience
- Price
- Two digital copies of the proposal (one redacted)
- Submit to
- 20 East Gay Street, Harrisonburg, VA 22802
- Duration
- 24 months
- Scope location
- Rockingham County, Virginia
Questions about this RFP
How do I respond to this RFP from Rockingham County?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is July 14, 2023. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: 20 East Gay Street, Harrisonburg, VA 22802. For questions, contact Dustin Roderick.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Rockingham County in VA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Dustin Roderick at (540) 564-3010. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Marketing Strategy Development, Branding and Creative Services, Digital Marketing and Social Media Management, Content Creation and Marketing, Public Relations and Media Outreach. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Specific plans or methodology, Ability/capacity/skill of the firm, Qualifications and Experience, Price" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Rockingham County?
All active and historical solicitations from Rockingham County are tracked and searchable. As a county agency, Rockingham County regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Signed Signature Sheet, Plan/Methodology, Qualifications/Experience, Price, Two digital copies of the proposal (one redacted). Review the full document from Rockingham County for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Rockingham County, Virginia. Review the full solicitation for detailed scope requirements.