Panama City - Bay County Airport District - Public Relations & Marketing Support Services - RFP-2026-15
Bay County Airport Authority (FL), FL·Airport Authority
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- Reported Agency
- Panama City – Bay County Airport and Industrial District
- Primary Contact
- Gerri Lynn Faircloth · (850) 636-8590
- Contract Term
- 3 years
- Scope Location
- Panama City, Florida
- Submission Address
- www.demandstar.com or www.iflybeaches.com
SUMMARY
Panama City - Bay County Airport and Industrial District is seeking proposals from qualified firms to provide integrated public relations (PR) and marketing support services to promote the Northwest Florida Beaches International Airport (ECP). The scope includes advertising, public relations, event planning, crisis communications planning, publications and collateral material creation, community and media relations, digital marketing, website updates, SEO/SEM, analytics, and stakeholder engagement. The airport sits on approximately 4,000 acres with commercial air service and a 10,000-foot runway. Responses are due by October 20, 2026, at 2:00 PM CDT. A mandatory pre-proposal meeting will be held on September 29, 2026, at 10:00 AM CDT. Questions are due by October 5, 2026, at 12:00 PM CDT. The initial contract term is three years with two optional one-year renewals.
EVALUATION CRITERIA
Tab 1 - Qualifications and Experience of Firm and Personnel (25), Tab 2 - Technical Approach and Work Plan (40), Tab 3 - Relevant Experience and Past Performance (15), Tab 4 - Project Team Structure and Communication Plan (5), Tab 5 - Financial Proposal (20)
REQUIRED DELIVERABLES
Annual PR and Marketing Plan and calendar; Brand guidelines and updated asset library; Press kits, Q&A documents, And executive briefing materials; Content and creative assets for copy, Visuals, Video scripts, Social content calendars; Final project closeout report with learnings and recommendations; Monthly analytics and performance reports.
REQUIRED ATTACHMENTS
Certification of Mandatory Responsiveness, Entity Detail, Non-Collusion Affidavit, Certification Regarding Lobbying, Debarment Certification, Trade Restriction Certification, Acknowledgement of Addenda, Sworn Statement on Public Entity Crimes, Drug-Free Workplace, Technical Response, Financial Response Form, USB flash drive, Insurance certificates
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Work in government? Get Civic IQ free →Frequently asked questions
Common questions about this solicitation, answered from the record.
How do I respond to this RFP from Bay County Airport Authority (FL)?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is October 20, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: www.demandstar.com or www.iflybeaches.com. For questions, contact Gerri Lynn Faircloth.
What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Tab 1 - Qualifications and Experience of Firm and Personnel (25), Tab 2 - Technical Approach and Work Plan (40), Tab 3 - Relevant Experience and Past Performance (15), Tab 4 - Project Team Structure a..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Bay County Airport Authority (FL)?
All active and historical solicitations from Bay County Airport Authority (FL) are tracked and searchable. As a airport authority agency, Bay County Airport Authority (FL) regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 3 years. Contract terms may include renewal options.
Is this solicitation still open for submissions?
Based on the posted deadline of October 20, 2026, this solicitation appears to still be accepting submissions. Deadlines may change through amendments or addenda, so always verify the current status directly with the issuing agency before preparing your response.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Certification of Mandatory Responsiveness, Entity Detail, Non-Collusion Affidavit, Certification Regarding Lobbying, Debarment Certification, Trade Restriction Certification, Acknowledgement of Addend. Review the full document from Bay County Airport Authority (FL) for the complete list.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Bay County Airport Authority (FL) in FL, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Gerri Lynn Faircloth at (850) 636-8590. Questions and answers are typically shared with all prospective bidders.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Panama City, Florida. Review the full solicitation for detailed scope requirements.
What are the key deliverables?
The solicitation specifies the following deliverables: Annual PR and Marketing Plan and calendar; Brand guidelines and updated asset library; Press kits, Q&A documents, And executive briefing materials; Content and creative assets for copy, Visuals, Video scripts, Social content calendars; Final project closeout report with learnings and recommendations. Proposals should clearly address how each deliverable will be met.
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