City of Eustis Marketing Plan Consultant RFP 001-24
City of Eustis, City of Eustis, FL·City
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- Primary Contact
- Tracy Jeanes
- Scope Location
- Eustis, FL
- Submission Address
- Lake County
SUMMARY
The City of Eustis is soliciting proposals from qualified marketing consultants to analyze the local economic landscape and develop a comprehensive marketing plan. The scope of work includes performing a SWOT analysis of current business industries, developing targeted messaging for various platforms, creating profiles for current and potential markets, and crafting branding messages for developers, businesses, residents, and visitors. The consultant will also evaluate City publications, offer website enhancement ideas, and create a budget for integrating the marketing plan into the Downtown Master Plan. Proposals must include an accountability plan to measure implementation success. Submissions were due by January 16, 2024, to the Purchasing Department.
REQUIRED DELIVERABLES
SWOT analysis, Targeted messages, Market profile, Branding messages, Strategic marketing plan, Website enhancement ideas, Publication evaluation, Budget and funding options, Accountability plan
REQUIRED ATTACHMENTS
RFP Addendum #1, RFP Addendum #2, RFP Addendum #3
This was decided in a budget meeting long before the RFP was public. Civic IQ had it then. The next one doesn't have to get away.
Work in government? Get Civic IQ free →Frequently asked questions
Common questions about this solicitation, answered from the record.
How do I respond to this RFP from City of Eustis?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is January 16, 2024. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: Lake County. For questions, contact Tracy Jeanes.
Where can I find more RFPs from City of Eustis?
All active and historical solicitations from City of Eustis are tracked and searchable. As a city agency, City of Eustis regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: RFP Addendum #1, RFP Addendum #2, RFP Addendum #3. Review the full document from City of Eustis for the complete list.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including City of Eustis in FL, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Tracy Jeanes. Questions and answers are typically shared with all prospective bidders.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Eustis, FL. Review the full solicitation for detailed scope requirements.
What are the key deliverables?
The solicitation specifies the following deliverables: SWOT analysis, Targeted messages, Market profile, Branding messages, Strategic marketing plan, Website enhancement ideas, Publication evaluation, Budget and funding options, Accountability plan. Proposals should clearly address how each deliverable will be met.
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