Town of Ashland Business Marketing Technical Assistance RFP 2021
- Due
- Apr 29, 2021
- Deadline passed
- Posted
- Apr 14, 2021
- Primary contact
- Beth Reynolds
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THE 30-SECOND BRIEF
The Town of Ashland, in collaboration with Framingham and Natick, is seeking proposals from qualified marketing specialists, firms, or teams to provide technical assistance to local small businesses. Services include branding, website updating/creation, social media guidance, and point-of-sale implementation to help businesses recover from the pandemic and improve their market presence and profitability.
Branding & Website Updating or Creation, Social Media Guidance and Creation, Website Update to include Point of Sale Creation and Implementation
Professional experience in providing customized, comprehensive needs assessment and technical assistance; Number of Businesses Assisted; Type of Businesses Assisted; Ability and capacity to complete marketing assistance in under short timeline; Results of the Business Assistance Provided; Experience providing services to minority, immigrant, and women-owned entrepreneurs or enterprises; Staff qualifications; Cost of the project; Multi-lingual marketing specialist capability.
SUMMARY
The Town of Ashland, in collaboration with Framingham and Natick, is seeking proposals from qualified marketing specialists, firms, or teams to provide technical assistance to local small businesses.
Services include branding, website updating/creation, social media guidance, and point-of-sale implementation to help businesses recover from the pandemic and improve their market presence and profitability.
EVALUATION CRITERIA
9- Professional experience in providing customized, comprehensive needs assessment and technical assistance
- Number of Businesses Assisted
- Type of Businesses Assisted
- Ability and capacity to complete marketing assistance in under short timeline
- Results of the Business Assistance Provided
- Experience providing services to minority, immigrant, and women-owned entrepreneurs or enterprises
- Staff qualifications
- Cost of the project
- Multi-lingual marketing specialist capability
REQUIRED DELIVERABLES
3- Branding & Website Updating or Creation
- Social Media Guidance and Creation
- Website Update to include Point of Sale Creation and Implementation
REQUIRED ATTACHMENTS
Core Services Summary Sheet, Price Summary Sheet
- Scope location
- Ashland, Framingham, Natick
Related RFPs
Other solicitations from Town of Ashland.
Questions about this RFP
How do I respond to this RFP from Town of Ashland?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is April 29, 2021. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. For questions, contact Beth Reynolds.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Town of Ashland in MA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Beth Reynolds. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Branding & Website Updating or Creation, Social Media Guidance and Creation, Website Update to include Point of Sale Creation and Implementation. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Professional experience in providing customized, comprehensive needs assessment and technical assistance; Number of Businesses Assisted; Type of Businesses Assisted; Ability and capacity to complete m..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Town of Ashland?
All active and historical solicitations from Town of Ashland are tracked and searchable. As a city agency, Town of Ashland regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Core Services Summary Sheet, Price Summary Sheet. Review the full document from Town of Ashland for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Ashland, Framingham, Natick. Review the full solicitation for detailed scope requirements.