Santa Rosa County Professional Advertising and Marketing Services RFP # 25-026
Santa Rosa County, Santa Rosa County, FL·County
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- Primary Contact
- Brandy Kea
- Contract Term
- 3 years
- Scope Location
- Milton, FL
SUMMARY
The Santa Rosa County Board of County Commissioners is seeking proposals from qualified firms to provide professional advertising, marketing, and public relations services for the Tourist Development Office (TDO). The scope of work includes the creation of annual and long-range marketing plans, recommendation of advertising mixes, design and production of print and digital collateral, media planning, website content management, and social media strategy. The anticipated contract amount is not to exceed $950,000.00 annually, with an expectation of $650,000.00 allocated toward net media spend. The contract term is for three years with two optional one-year renewals. Proposals are due by March 14, 2025, via the Santa Rosa County Procurement Portal. Evaluation criteria include experience (30%), abilities (25%), responsiveness (25%), and responsibility/fee structure (20%).
EVALUATION CRITERIA
Experience, Abilities, Responsive, Responsible
REQUIRED DELIVERABLES
Marketing plans, Advertising concepts, Media plans, Website content, PR plans, Tracking recommendations, Budget estimates, Monthly updates
REQUIRED ATTACHMENTS
Letter of Interest, Company Profile, Approach to Project, Qualifications of Key Personnel, Sworn Statement Public Entity Crimes, Scrutinized Contractors Certificate, References, Conflict of Interest Form, Proof of Registration with State of Florida, Insurance Declaration Page, UEI Number
REQUIRED STAFFING ROLES
Account Strategy, Public Relations, Social Media Strategy, Brand & Creative Services
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Work in government? Get Civic IQ free →Frequently asked questions
Common questions about this solicitation, answered from the record.
How do I respond to this RFP from Santa Rosa County?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is March 14, 2025. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. For questions, contact Brandy Kea.
What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Experience, Abilities, Responsive, Responsible" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Santa Rosa County?
All active and historical solicitations from Santa Rosa County are tracked and searchable. As a county agency, Santa Rosa County regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 3 years. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Letter of Interest, Company Profile, Approach to Project, Qualifications of Key Personnel, Sworn Statement Public Entity Crimes, Scrutinized Contractors Certificate, References, Conflict of Interest F. Additionally, proposals should address staffing requirements as outlined in the solicitation. Review the full document from Santa Rosa County for the complete list.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Santa Rosa County in FL, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Brandy Kea. Questions and answers are typically shared with all prospective bidders.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Milton, FL. Review the full solicitation for detailed scope requirements.
What staffing is required for this project?
This solicitation outlines specific staffing requirements. The required roles include: Account Strategy, Public Relations, Social Media Strategy, Brand & Creative Services. Proposers should demonstrate relevant qualifications and experience for each required role.
What are the key deliverables?
The solicitation specifies the following deliverables: Marketing plans, Advertising concepts, Media plans, Website content, PR plans, Tracking recommendations, Budget estimates, Monthly updates. Proposals should clearly address how each deliverable will be met.
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