Management Science Auctions of Auctions RFP
University Of California-Los AngelesHigher Ed · Los Angeles, CA- Posted
- Dec 13, 2024
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SUMMARY
This paper models the revenue optimization of a publisher that auctions off advertising impressions to intermediary exchanges, which, in turn, run their own internal auctions among the advertisers they represent.
The study analyzes the "auction-of-auctions" market arrangement and its implications for channel efficiency and publisher revenue.
- Reported agency
- Management Science
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