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REQUEST FOR PROPOSAL for PUBLIC RELATIONS CONSULTANT and/or WEBSITE DESIGN

Goochland County Public Schools logoGoochland County Public Schools
Due
May 17, 2021
Deadline passed
Posted
Apr 26, 2021
Primary contact
Tandra Harris
(804) 556-5619
Deadline passedClosed May 17

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THE 30-SECOND BRIEF

What they're buying

Goochland County School Board (GCSB) is seeking qualified firms for Communications/Public Relations Consultant and/or website redesign services to improve functionality and user experience. The goal is to enhance communication of initiatives and daily school activities.

What you must deliver

Evaluation and recommendations for communication activities, evaluation of existing PR/marketing support, development of marketing and information plans, creation of communication plans for specific projects, design/drafting of reports and publications, development of advertising, production of marketing videos, and leveraging media relationships. For website design: custom look and feel, analysis of current site, content creation, design process, customer service, CMS implementation, site upkeep, mobile responsiveness, and search features.

How it's scored

Cover Letter and Executive Summary, Scope of Services/ Project Plan, Methodology & Timelines, Qualifications and Past Performance, References, Cost of services

SUMMARY

Goochland County School Board (GCSB) is seeking qualified firms for Communications/Public Relations Consultant and/or website redesign services to improve functionality and user experience. The goal is to enhance communication of initiatives and daily school activities.

EVALUATION CRITERIA

6
  • Cover Letter and Executive Summary
  • Scope of Services/ Project Plan
  • Methodology & Timelines
  • Qualifications and Past Performance
  • References
  • Cost of services

REQUIRED DELIVERABLES

8
  • Evaluation and recommendations for communication activities
  • Evaluation of existing PR/marketing support
  • Development of marketing and information plans
  • Creation of communication plans for specific projects
  • Design/drafting of reports and publications
  • Development of advertising
  • Production of marketing videos
  • Leveraging media relationships

For website design: custom look and feel, analysis of current site, content creation, design process, customer service, CMS implementation, site upkeep, mobile responsiveness, and search features.

REQUIRED ATTACHMENTS

8
  • Title Sheet
  • Contractor Background Certification Form
  • State Corporation Commission Form
  • Statement of Non-Collusion Form
  • References
  • Exceptions to Terms
  • Debarment Certification
  • Restrictions for Lobbying Certification
Submit to
Front reception desk of the Goochland County School Board Office
Scope location
Goochland, VA
Reported agency
Goochland County School Board

Other solicitations from Goochland County Public Schools.

Questions about this RFP

How do I respond to this RFP from Goochland County Public Schools?

Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is May 17, 2021. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: Front reception desk of the Goochland County School Board Office. For questions, contact Tandra Harris.

Can small businesses or minority-owned firms bid on this RFP?

Most government agencies, including Goochland County Public Schools in VA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.

What happens after the RFP submission deadline?

After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.

Can I ask questions about this solicitation before submitting?

Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Tandra Harris at (804) 556-5619. Questions and answers are typically shared with all prospective bidders.

What are the key deliverables?

The solicitation specifies the following deliverables: Evaluation and recommendations for communication activities, evaluation of existing PR/marketing support, development of marketing and information plans, creation of communication plans for specific projects, design/drafting of reports and publications, development of advertising, production of mark. Proposals should clearly address how each deliverable will be met.

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What are the evaluation criteria for this solicitation?

This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Cover Letter and Executive Summary, Scope of Services/ Project Plan, Methodology & Timelines, Qualifications and Past Performance, References, Cost of services" Vendors should carefully align their proposals with each criterion to maximize their score.

Where can I find more RFPs from Goochland County Public Schools?

All active and historical solicitations from Goochland County Public Schools are tracked and searchable. As a school agency, Goochland County Public Schools regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.

What documents are required to bid on this RFP?

Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Title Sheet, Contractor Background Certification Form, State Corporation Commission Form, Statement of Non-Collusion Form, References, Exceptions to Terms, Debarment Certification, Restrictions for Lo. Review the full document from Goochland County Public Schools for the complete list.

What is the scope of this project?

This solicitation defines a specific project scope. The scope covers the following locations: Goochland, VA. Review the full solicitation for detailed scope requirements.

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