RFICLOSED

Colorado Springs School District 11 Full-Service Digital Marketing & Advertising Agency RFI - S2025-0008

Colorado Springs School District 11, CO·School

Submission deadline passed — March 21, 2025

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Mar 12, 2025
Posted Date
Mar 21, 2025
Submission Deadline
Primary Contact
Lisa Martinez · (719) 520-2070
Scope Location
Colorado Springs, CO
Submission Address
Bidnet

SUMMARY

Colorado Springs School District 11 (D11) is issuing RFI S2025-0008 to identify full-service and specialty marketing agencies to support district-wide branding and student enrollment efforts for 58 schools. The scope of interest includes digital advertising (Google Ads, Meta Ads, YouTube, programmatic), geofencing, lead generation, email and SMS marketing automation, content creation (print, digital, video), and data analytics (GA4). The district also seeks information on SEO and website optimization as a value-add. Respondents must provide cost projections including pricing models for ad spend management, hourly rates, and setup fees. Responses are due via Bidnet by March 21, 2025, with a question deadline of March 19, 2025.

REQUIRED DELIVERABLES

Executive Summary, Functional Requirements overview, Value Adds overview, Additional Information, Cost Estimates

REQUIRED STAFFING ROLES

creative development

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Frequently asked questions

Common questions about this solicitation, answered from the record.

How do I respond to this RFI from Colorado Springs School District 11?

Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is March 21, 2025. The solicitation specifies required deliverables that must be addressed in your response. Submissions should be delivered to: Bidnet. For questions, contact Lisa Martinez.

Where can I find more RFPs from Colorado Springs School District 11?

All active and historical solicitations from Colorado Springs School District 11 are tracked and searchable. As a school agency, Colorado Springs School District 11 regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.

What documents are required to bid on this RFI?

Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. Additionally, proposals should address staffing requirements as outlined in the solicitation. Review the full document from Colorado Springs School District 11 for the complete list.

Can small businesses or minority-owned firms bid on this RFI?

Most government agencies, including Colorado Springs School District 11 in CO, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.

What happens after the RFI submission deadline?

After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.

Can I ask questions about this solicitation before submitting?

Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Lisa Martinez at (719) 520-2070. Questions and answers are typically shared with all prospective bidders.

What is the scope of this project?

This solicitation defines a specific project scope. The scope covers the following locations: Colorado Springs, CO. Review the full solicitation for detailed scope requirements.

What staffing is required for this project?

This solicitation outlines specific staffing requirements. The required roles include: creative development. Proposers should demonstrate relevant qualifications and experience for each required role.

What are the key deliverables?

The solicitation specifies the following deliverables: Executive Summary, Functional Requirements overview, Value Adds overview, Additional Information, Cost Estimates. Proposals should clearly address how each deliverable will be met.

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