NJ TRANSIT Market Segmentation Study RFP 2023
New Jersey Department of Transportation, Trenton, NJ·State
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- Reported Agency
- NJ TRANSIT
- Primary Contact
- Vaughan Williams
- Scope Location
- NJ, Eastern PA, Greater NY City
SUMMARY
NJ TRANSIT seeks a comprehensive market segmentation study to identify discrete personas of riders and non-riders to develop new products, services, and marketing campaigns. The study aims to understand customer choices, drive revenue and ridership, and improve internal operations. Deliverables include 4-6 customer segments for riders and non-riders, and a 5-7 question "typing tool". The proposed methodology involves surveying 1,500 riders and 1,500 non-riders within the NJ TRANSIT service area (NJ, Eastern PA, and Greater NY City) using online and offline methods.
EVALUATION CRITERIA
Not specified
REQUIRED DELIVERABLES
4-6 discrete customer segments (riders and non-riders), "typing tool"
REQUIRED ATTACHMENTS
Not specified
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Work in government? Get Civic IQ free →Frequently asked questions
Common questions about this solicitation, answered from the record.
How do I respond to this RFP from New Jersey Department of Transportation?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. For questions, contact Vaughan Williams.
What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Not specified" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from New Jersey Department of Transportation?
All active and historical solicitations from New Jersey Department of Transportation are tracked and searchable. As a state agency, New Jersey Department of Transportation regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Not specified. Review the full document from New Jersey Department of Transportation for the complete list.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including New Jersey Department of Transportation in NJ, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Vaughan Williams. Questions and answers are typically shared with all prospective bidders.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: NJ, Eastern PA, Greater NY City. Review the full solicitation for detailed scope requirements.
What are the key deliverables?
The solicitation specifies the following deliverables: 4-6 discrete customer segments (riders and non-riders), "typing tool". Proposals should clearly address how each deliverable will be met.
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