City of Carbondale Destination & Brand Marketing Strategy for Economic Growth RFP 2025
City of Carbondale cityCity · Carbondale city, IL- Due
- Sep 26, 2025
- Deadline passed
- Posted
- Aug 11, 2025
- Primary contact
- Steven Mitchell
- (618) 457-3286
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THE 30-SECOND BRIEF
The City of Carbondale is soliciting proposals from marketing firms to create and launch a $120,000 strategic plan aimed at enhancing tourism, resident attraction, downtown revitalization, and city branding. The scope of work includes comprehensive research, creative development, an implementation roadmap, and an initial pilot campaign. The project has a firm completion deadline of May 31, 2026. Responses are due by 5:00 p.m. Central Time on September 26, 2025, and should be submitted to Steven Mitchell, Economic Development Director. Note: This document is an archived summary indicating the contract was subsequently awarded to Z'Onion Creative Group DBA Zo Agency in January 2026.
Strategic plan, Research, Creative development, Implementation roadmap, Pilot campaign
SUMMARY
The City of Carbondale is soliciting proposals from marketing firms to create and launch a $120,000 strategic plan aimed at enhancing tourism, resident attraction, downtown revitalization, and city branding.
The scope of work includes comprehensive research, creative development, an implementation roadmap, and an initial pilot campaign. The project has a firm completion deadline of May 31, 2026. Responses are due by 5:00 p.m. Central Time on September 26, 2025, and should be submitted to Steven Mitchell, Economic Development Director. Note: This document is an archived summary indicating the contract was subsequently awarded to Z'Onion Creative Group DBA Zo Agency in January 2026.
REQUIRED DELIVERABLES
5- Strategic plan
- Research
- Creative development
- Implementation roadmap
- Pilot campaign
- Submit to
- [email protected]
- Scope location
- Carbondale, IL
- Reported agency
- City of Carbondale
Questions about this RFP
How do I respond to this RFP from City of Carbondale city?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is September 26, 2025. The solicitation specifies required deliverables that must be addressed in your response. Submissions should be delivered to: [email protected]. For questions, contact Steven Mitchell.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including City of Carbondale city in IL, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Steven Mitchell at (618) 457-3286. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Strategic plan, Research, Creative development, Implementation roadmap, Pilot campaign. Proposals should clearly address how each deliverable will be met.
Can I search RFPs like this in ChatGPT or Claude?
Yes. Civic IQ has an MCP server that connects ChatGPT, Claude and other AI assistants to live Civic IQ data: open RFPs, pre-RFP signals from public meetings, awarded contracts and agency decision-makers across 100,000+ US public agencies. Add https://beta.mcp.civiciq.com/mcp as a connector (in ChatGPT under Settings > Apps & Connectors, in Claude under Settings > Connectors) and sign in with a free Civic IQ account at civiciq.com/mcp.
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Where can I find more RFPs from City of Carbondale city?
All active and historical solicitations from City of Carbondale city are tracked and searchable. As a city agency, City of Carbondale city regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. Review the full document from City of Carbondale city for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Carbondale, IL. Review the full solicitation for detailed scope requirements.