Datafy Campaign Shows Strong Tourism ROI

The Seaside Tourism Advisory Committee reviewed performance of a Datafy mobile-targeted digital advertising campaign running from September 2025 through May 2026. The paid campaign generated over 3,000 trips and more than $1 million in visitor spending, with an estimated $20.88 return for each dollar invested.

Scope & details

The full contract record, as filed.

Contract amount

$1 invested for each $20.88 in return (exact total spend not stated)

Contract type

TECHNOLOGY

Contract term

September 2025 – May 2026

Renewal date

2026-05-31

Renewal

Report covers completed campaign period; no explicit renewal or extension information provided.

Document type

AgendaPacket

Source document

Seaside Tourism Advisory Committee AgendaPacket 2026-08-19

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Frequently asked questions

Common questions about this contract, answered from the record.

Who was awarded the technology contract by City of Seaside?

DATAFY was awarded this technology contract by City of Seaside, as recorded on August 19, 2026. The contract value is $1 invested for each $20.88 in return (exact total spend not stated).

How much is the DATAFY contract with City of Seaside worth?

The DATAFY contract with City of Seaside is valued at $1 invested for each $20.88 in return (exact total spend not stated), covering technology work.

What type of contract is this?

This is a Technology contract, documented as a agendapacket record.

Where was this contract approved?

This contract appears in Seaside Tourism Advisory Committee AgendaPacket 2026-08-19 (AgendaPacket), dated August 19, 2026 from City of Seaside. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does DATAFY hold?

DATAFY may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

View DATAFY's profile

What is City of Seaside currently buying?

Explore City of Seaside's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

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