UW Board of Trustees Budget Committee Agenda May 2026
UW uses Facebook ads to support FY26 recruitment
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Description
UW is using Facebook for social media student recruitment advertising under a $700,000 FY26 Enrollment Marketing Initiative. Expenditures on Facebook are part of a nearly fully utilized digital marketing budget to boost enrollment.
Contract Details
Contract Amount
$700,000 (shared budget for Google, Facebook, Snapchat)
Vendor
Agency
University of Wyoming BOT|Biennium Budget Committee, WY
Contract Type
TECHNOLOGY
Document Date
May 9, 2026
Contract Term
FY26 Enrollment Marketing Initiative (through June 2026)
Renewal Date
2026-06-30
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ONGOINGIssuing Agency
University of Wyoming BOT|Biennium Budget Committee
State
Laramie, WY
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