Valley Metro Awards $21.6M Transit Advertising Contract to Lamar Transit

Valley Metro awarded a 5-year contract, with options to extend up to 10 years, to Lamar Transit, LLC for advertising sales. The minimum guaranteed revenue is $9,950,000 for the initial term and $21,625,000 if all extensions are exercised. Lamar will manage, install, and maintain advertising for bus and rail systems, with bonus features like production credits and digital display investments.

Scope & details

The full contract record, as filed.

Contract amount

Minimum guaranteed revenue: $9,950,000 (5-year), $21,625,000 (10-year)

Contract type

OTHER

Contract term

Five-year initial term with options to extend up to 10 years (beginning July 1, 2026)

Renewal date

2036-06-30

Renewal

Renewal options allow extension up to the 10-year maximum term. Minimum annual guarantee and 65% net revenue share apply throughout term.

Document type

AgendaPacket

Source document

Valley Metro Audit and Finance Subcommittee Agenda Packet 2026-06-04

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Frequently asked questions

Common questions about this contract, answered from the record.

Who was awarded the government contract by Valley Metro Rail Inc.?

Lamar Transit Llc was awarded this government contract by Valley Metro Rail Inc., as recorded on June 4, 2026. The contract value is Minimum guaranteed revenue: $9,950,000 (5-year), $21,625,000 (10-year).

How much is the Lamar Transit Llc contract with Valley Metro Rail Inc. worth?

The Lamar Transit Llc contract with Valley Metro Rail Inc. is valued at Minimum guaranteed revenue: $9,950,000 (5-year), $21,625,000 (10-year).

What type of contract is this?

This is a government contract, documented as a agendapacket record, structured as a not-to-exceed (ceiling) agreement.

Where was this contract approved?

This contract appears in Valley Metro Audit and Finance Subcommittee Agenda Packet 2026-06-04 (AgendaPacket), dated June 4, 2026 from Valley Metro Rail Inc.. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does Lamar Transit Llc hold?

Lamar Transit Llc may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

View Lamar Transit Llc's profile

What is Valley Metro Rail Inc. currently buying?

Explore Valley Metro Rail Inc.'s vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

View Valley Metro Rail Inc.'s profile

Valley Metro Awards $21.6M Transit Advertising Contract to Lamar Transit

Scope & details

Related contracts

Frequently asked questions

Who was awarded the government contract by Valley Metro Rail Inc.?

How much is the Lamar Transit Llc contract with Valley Metro Rail Inc. worth?

What type of contract is this?

Where was this contract approved?

What other contracts does Lamar Transit Llc hold?

What is Valley Metro Rail Inc. currently buying?

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