Valley Metro Audit and Finance Subcommittee Agenda Packet 2026-06-04
Valley Metro Awards $21.6M Transit Advertising Contract to Lamar Transit
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Description
Valley Metro awarded a 5-year contract, with options to extend up to 10 years, to Lamar Transit, LLC for advertising sales. The minimum guaranteed revenue is $9,950,000 for the initial term and $21,625,000 if all extensions are exercised. Lamar will manage, install, and maintain advertising for bus and rail systems, with bonus features like production credits and digital display investments.
Contract Details
Contract Amount
Minimum guaranteed revenue: $9,950,000 (5-year), $21,625,000 (10-year)
Vendor
LAMAR TRANSIT LLC
Agency
Valley Metro Rail Inc., AZ
Contract Type
OTHER
Document Date
June 4, 2026
Contract Term
Five-year initial term with options to extend up to 10 years (beginning July 1, 2026)
Renewal Date
2036-06-30
Renewal Info
Renewal options allow extension up to the 10-year maximum term. Minimum annual guarantee and 65% net revenue share apply throughout term.
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