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City Approves Amended Billboard Agreement with Lamar Advantage

City of New Braunfels city logoCity of New Braunfels city
Document date
Dec 8, 2025

The 30-second brief

What it covers

The City of New Braunfels approved the first amended and restated development agreement with Lamar Advantage Holding Company to convert a static billboard to a digital billboard at 4041-4029 S. IH 35. The agreement requires the removal of four existing billboards and provides the City with free advertising and emergency messaging opportunities.

Who holds it

Lamar Advantage Holding Company holds this contract with City of New Braunfels city. Its other public contracts on record include work for City of Shavano Park.

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Contract details

Document date
December 8, 2025
Vendor
Lamar Advantage Holding Company
Agency
City of New Braunfels city
Source document
City of New Braunfels City Council Agenda 2025-12-08 (Agenda)

Lamar Advantage Holding Company's other public contracts

City of New Braunfels city, TexasLamar Advantage Holding Company billboard development agreement approved · Dec 8, 2025UndisclosedCity of New Braunfels city, TexasCity OKs Digital Billboard Agreement with Lamar · Jul 28, 2025UndisclosedCity of Shavano Park, TexasDigital Billboard Sites Approved for Lamar Advantage · Feb 24, 2025UndisclosedCity of Shavano Park, TexasShavano Park Approves Lamar Digital Billboard Sites · Jan 27, 2025UndisclosedCity of Shavano Park, TexasShavano Park Advances Lamar Digital Billboard Sublease · Jan 27, 2025UndisclosedAll Lamar Advantage Holding Company contractsVendor profile

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Questions about this contract

Who was awarded the government contract by City of New Braunfels city?

Lamar Advantage Holding Company was awarded this government contract by City of New Braunfels city, as recorded on December 8, 2025.

What type of contract is this?

This is a government contract, documented as a agenda record.

Where was this contract approved?

This contract appears in City of New Braunfels City Council Agenda 2025-12-08 (Agenda), dated December 8, 2025 from City of New Braunfels city. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does Lamar Advantage Holding Company hold?

Lamar Advantage Holding Company may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

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What is City of New Braunfels city currently buying?

Explore City of New Braunfels city's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

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