Civic IQ
RFPCLOSED

REQUEST FOR PROPOSALS CREATIVE, DIGITAL MARKETING, WEB AND/OR MEDIA SERVICES FOR AGENCY OF RECORD

Valleywise Health Medical Center, Phoenix, AZ·Public Hospital
Nov 30, 2022
Posted Date
Jan 13, 2023
Submission Deadline
Reported Agency
MARICOPA COUNTY SPECIAL HEALTH CARE DISTRICT DBA VALLEYWISE HEALTH
Primary Contact
Laela Pardo
Contract Term
5 years
Duration
60 months
Scope Location
Phoenix, Arizona

Summary

This document is a Request for Proposals (RFP) from Valleywise Health seeking qualified proposers to provide creative, digital marketing, web, and/or media services for an agency of record.

Evaluation Criteria

Firm's Experience and Qualifications, Technical Approach, Pricing, Finalist Proposer Team Interview, Strategic Fit

Required Deliverables

Strategic direction, creative strategy, brand development and stewardship, media plan, cooperative plans and agreements with media partners, media plans and omni-channel marketing campaigns, market research, personas, campaign insights, budget allocation recommendations, market prioritization, channel mix, insights on emerging trends and new media, offline and online media plans and campaigns execution, placement, optimization, cancellations, auditing, payment to vendors, billing, comprehensive approach to brand advertising, concepting creative materials and campaign elements, creative production, asset management system, project management tool, digital advertising marketing plans, roadmap, cost and performance projections for all digital campaigns, social platform advertising, campaign performance tracking and reporting, web development, content management support, PPC landing pages, media buying, software licensing, public relations firm/consultant services, crisis management, news releases and stories, engaging producers and reporters, coordinating press conferences, promoting events, customer insight, creative testing, segmentation research, data, creative assets and/or insights for market intelligence research and reports, monthly reporting on campaign and brand continuity program performance, end of campaign wrap up or recap reports, account support, clear budgets and plans, email marketing automation platform deployment and management, CRM integration, HTML or other template development, marketing workflow and automation development, website design, monitoring, support, and development, database management, administration/management of existing and future state deployment of public website and backend infrastructure, 24/7/365 support, A/B testing, data protection, HIPAA compliant and security best practices, content management system and server patching, firewall and load balancing technologies, SSL/TLS configuration, virus/malware protection, web application firewall, file permissions, spam protection, form validations, Linux and MySQL/MariaDB administration, performance and uptime monitoring, U.S. based hosting, WordPress development

Required Attachments

Authorization to Submit Proposal and Required Certifications (Attachment A), Organizational Information (Attachment B), Professional References (Attachment C), Proposer's Pricing (Attachment E), Proposer's Reply to Work Statement (Attachment F), Proposer's Stated Exceptions to RFP Requirements (Attachment G), Proprietary and/or Confidential Information (Attachment H), Business Associate Agreement, Signed Addenda
1214
days late

This was decided in a budget meeting long before the RFP was public. Civic IQ had it then. Next one doesn't have to get away.

Frequently Asked Questions

How do I respond to this RFP from Valleywise Health Medical Center?

To respond, review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is January 13, 2023. For questions, contact Laela Pardo.

What are the evaluation criteria for this solicitation?

This solicitation includes specific evaluation criteria that will be used to score proposals. Key factors are outlined in the Evaluation Criteria section above. Vendors should carefully align their proposals with each criterion to maximize their score.

Where can I find more RFPs from Valleywise Health Medical Center?

Civic IQ tracks all active and historical solicitations from Valleywise Health Medical Center. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts — giving you a complete picture of the procurement landscape.

What is the contract term for this solicitation?

The anticipated contract term is 5 years. Contract terms may include renewal options. Review the full solicitation document for details on renewal periods, performance benchmarks, and termination clauses.

What documents are required to bid on this RFP?

Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications or licenses, past performance references, and any forms or attachments specified in the solicitation. Review the full document from Valleywise Health Medical Center for the complete list of required submissions.

Can small businesses or minority-owned firms bid on this RFP?

Most government agencies, including Valleywise Health Medical Center in AZ, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Some solicitations include set-aside provisions or evaluation preferences for these firms. Check the full solicitation for any small business participation goals or requirements.

What happens after the RFP submission deadline?

After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This process typically includes an initial compliance check, technical evaluation, cost analysis, and may involve oral presentations or interviews with shortlisted vendors. The timeline from submission to award varies but usually takes several weeks to months.

Can I ask questions about this solicitation before submitting?

Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact for this solicitation is Laela Pardo. Questions and answers are typically shared with all prospective bidders to ensure fairness. Check the solicitation for the question submission deadline and process.

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