REQUEST FOR PROPOSALS CREATIVE, DIGITAL MARKETING, WEB AND/OR MEDIA SERVICES FOR AGENCY OF RECORD
Valleywise Health Medical CenterPublic Hospital · Phoenix, AZ- Due
- Jan 13, 2023
- Deadline passed
- Posted
- Nov 30, 2022
- Contract term
- 5 years
- Primary contact
- Laela Pardo
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THE 30-SECOND BRIEF
This document is a Request for Proposals (RFP) from Valleywise Health seeking qualified proposers to provide creative, digital marketing, web, and/or media services for an agency of record.
Strategic direction, creative strategy, brand development and stewardship, media plan, cooperative plans and agreements with media partners, media plans and omni-channel marketing campaigns, market research, personas, campaign insights, budget allocation recommendations, market prioritization, channel mix, insights on emerging trends and new media, offline and online media plans and campaigns execution, placement, optimization, cancellations, auditing, payment to vendors, billing, comprehensive approach to brand advertising, concepting creative materials and campaign elements, creative production, asset management system, project management tool, digital advertising marketing plans, roadmap, cost and performance projections for all digital campaigns, social platform advertising, campaign performance tracking and reporting, web development, content management support, PPC landing pages, media buying, software licensing, public relations firm/consultant services, crisis management, news releases and stories, engaging producers and reporters, coordinating press conferences, promoting events, customer insight, creative testing, segmentation research, data, creative assets and/or insights for market intelligence research and reports, monthly reporting on campaign and brand continuity program performance, end of campaign wrap up or recap reports, account support, clear budgets and plans, email marketing automation platform deployment and management, CRM integration, HTML or other template development, marketing workflow and automation development, website design, monitoring, support, and development, database management, administration/management of existing and future state deployment of public website and backend infrastructure, 24/7/365 support, A/B testing, data protection, HIPAA compliant and security best practices, content management system and server patching, firewall and load balancing technologies, SSL/TLS configuration, virus/malware protection, web application firewall, file permissions, spam protection, form validations, Linux and MySQL/MariaDB administration, performance and uptime monitoring, U.S. based hosting, WordPress development
Firm's Experience and Qualifications, Technical Approach, Pricing, Finalist Proposer Team Interview, Strategic Fit
SUMMARY
This document is a Request for Proposals (RFP) from Valleywise Health seeking qualified proposers to provide creative, digital marketing, web, and/or media services for an agency of record.
EVALUATION CRITERIA
5- Firm's Experience and Qualifications
- Technical Approach
- Pricing
- Finalist Proposer Team Interview
- Strategic Fit
REQUIRED DELIVERABLES
Strategic direction, creative strategy, brand development and stewardship, media plan, cooperative plans and agreements with media partners, media plans and omni-channel marketing campaigns, market research, personas, campaign insights, budget allocation recommendations, market prioritization, channel mix, insights on emerging trends and new media, offline and online media plans and campaigns execution, placement, optimization, cancellations, auditing, payment to vendors, billing, comprehensive approach to brand advertising, concepting creative materials and campaign elements, creative production, asset management system, project management tool, digital advertising marketing plans, roadmap, cost and performance projections for all digital campaigns, social platform advertising, campaign performance tracking and reporting, web development, content management support, PPC landing pages, media buying, software licensing, public relations firm/consultant services, crisis management, news releases and stories, engaging producers and reporters, coordinating press conferences, promoting events, customer insight, creative testing, segmentation research, data, creative assets and/or insights for market intelligence research and reports, monthly reporting on campaign and brand continuity program performance, end of campaign wrap up or recap reports, account support, clear budgets and plans, email marketing automation platform deployment and management, CRM integration, HTML or other template development, marketing workflow and automation development, website design, monitoring, support, and development, database management, administration/management of existing and future state deployment of public website and backend infrastructure, 24/7/365 support, A/B testing, data protection, HIPAA compliant and security best practices, content management system and server patching, firewall and load balancing technologies, SSL/TLS configuration, virus/malware protection, web application firewall, file permissions, spam protection, form validations, Linux and MySQL/MariaDB administration, performance and uptime monitoring, U.S. based hosting, WordPress development
REQUIRED ATTACHMENTS
9- Authorization to Submit Proposal and Required Certifications (Attachment A)
- Organizational Information (Attachment B)
- Professional References (Attachment C)
- Proposer's Pricing (Attachment E)
- Proposer's Reply to Work Statement (Attachment F)
- Proposer's Stated Exceptions to RFP Requirements (Attachment G)
- Proprietary and/or Confidential Information (Attachment H)
- Business Associate Agreement
- Signed Addenda
- Duration
- 60 months
- Scope location
- Phoenix, Arizona
- Reported agency
- MARICOPA COUNTY SPECIAL HEALTH CARE DISTRICT DBA VALLEYWISE HEALTH
Questions about this RFP
How do I respond to this RFP from Valleywise Health Medical Center?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is January 13, 2023. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. For questions, contact Laela Pardo.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Valleywise Health Medical Center in AZ, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Laela Pardo. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Strategic direction, creative strategy, brand development and stewardship, media plan, cooperative plans and agreements with media partners, media plans and omni-channel marketing campaigns, market research, personas, campaign insights, budget allocation recommendations, market prioritization, chann. Proposals should clearly address how each deliverable will be met.
Can I search RFPs like this in ChatGPT or Claude?
Yes. Civic IQ has an MCP server that connects ChatGPT, Claude and other AI assistants to live Civic IQ data: open RFPs, pre-RFP signals from public meetings, awarded contracts and agency decision-makers across 100,000+ US public agencies. Add https://beta.mcp.civiciq.com/mcp as a connector (in ChatGPT under Settings > Apps & Connectors, in Claude under Settings > Connectors) and sign in with a free Civic IQ account at civiciq.com/mcp.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Firm's Experience and Qualifications, Technical Approach, Pricing, Finalist Proposer Team Interview, Strategic Fit" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Valleywise Health Medical Center?
All active and historical solicitations from Valleywise Health Medical Center are tracked and searchable. As a public hospital agency, Valleywise Health Medical Center regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 5 years. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Authorization to Submit Proposal and Required Certifications (Attachment A), Organizational Information (Attachment B), Professional References (Attachment C), Proposer's Pricing (Attachment E), Propo. Review the full document from Valleywise Health Medical Center for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Phoenix, Arizona. Review the full solicitation for detailed scope requirements.