UMBC Institutional Brand Strategy Identity Refresh and Implementation RFP BC-21527-C 2026
University Of Maryland-Baltimore CountyHigher Ed · Baltimore, MD- Due
- Jul 23, 2026
- Deadline passed
- Posted
- Jun 18, 2026
- Duration
- 16 months
- Primary contact
- David Clurman
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THE 30-SECOND BRIEF
The University of Maryland, Baltimore County (UMBC) is seeking proposals for a comprehensive brand refresh to modernize its core identity, positioning, and messaging. The 16-month contract includes research, creative development, and implementation support, with technical proposals due July 23, 2026.
Master identity audit and map, Insights and reports, Brand refresh strategy, Creative concepts, Print collateral templates, Brand guidelines, Digital design concepts, Implementation roadmap, Training documentation
Offeror's Response to RFP Objectives and Requirements, Offeror's Capacity and Experience, Past Performance and References, Proposed Management and Project Personnel, Exceptions to UMBC Standard Terms and Conditions
SUMMARY
The University of Maryland, Baltimore County (UMBC) is seeking proposals for a comprehensive brand refresh to modernize its core identity, positioning, and messaging.
The 16-month contract includes research, creative development, and implementation support, with technical proposals due July 23, 2026.
EVALUATION CRITERIA
5- Offeror's Response to RFP Objectives and Requirements
- Offeror's Capacity and Experience
- Past Performance and References
- Proposed Management and Project Personnel
- Exceptions to UMBC Standard Terms and Conditions
REQUIRED DELIVERABLES
9- Master identity audit and map
- Insights and reports
- Brand refresh strategy
- Creative concepts
- Print collateral templates
- Brand guidelines
- Digital design concepts
- Implementation roadmap
- Training documentation
REQUIRED ATTACHMENTS
10- Bid/Proposal Affidavit
- MBE Utilization Affidavit
- Addenda Acknowledgment Form
- Conflict of Interest Affidavit & Disclosure
- Prime Contractor List of Contractors
- Firm Profile & Experience
- Reference Checks
- Key Personnel
- Financial Stability of Bidder/Offeror
- Non-Disclosure Agreement
- Submit to
- Electronic submission to [email protected]
- Scope location
- Baltimore, MD
- Reported agency
- University of Maryland, Baltimore County
Questions about this RFP
How do I respond to this RFP from University Of Maryland-Baltimore County?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is July 23, 2026. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: Electronic submission to [email protected]. For questions, contact David Clurman.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including University Of Maryland-Baltimore County in MD, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is David Clurman. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Master identity audit and map, Insights and reports, Brand refresh strategy, Creative concepts, Print collateral templates, Brand guidelines, Digital design concepts, Implementation roadmap, Training documentation. Proposals should clearly address how each deliverable will be met.
Can I search RFPs like this in ChatGPT or Claude?
Yes. Civic IQ has an MCP server that connects ChatGPT, Claude and other AI assistants to live Civic IQ data: open RFPs, pre-RFP signals from public meetings, awarded contracts and agency decision-makers across 100,000+ US public agencies. Add https://beta.mcp.civiciq.com/mcp as a connector (in ChatGPT under Settings > Apps & Connectors, in Claude under Settings > Connectors) and sign in with a free Civic IQ account at civiciq.com/mcp.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Offeror's Response to RFP Objectives and Requirements, Offeror's Capacity and Experience, Past Performance and References, Proposed Management and Project Personnel, Exceptions to UMBC Standard Terms..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from University Of Maryland-Baltimore County?
All active and historical solicitations from University Of Maryland-Baltimore County are tracked and searchable. As a higher ed agency, University Of Maryland-Baltimore County regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 16 months. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Bid/Proposal Affidavit, MBE Utilization Affidavit, Addenda Acknowledgment Form, Conflict of Interest Affidavit & Disclosure, Prime Contractor List of Contractors, Firm Profile & Experience, Reference. Review the full document from University Of Maryland-Baltimore County for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Baltimore, MD. Review the full solicitation for detailed scope requirements.