New York State Department of Agriculture and Markets Marketing, Promoting, and Market Research of New York State Apples RFP 2025
NY-State-Department of Agriculture and MarketsState · Albany, NY- Due
- May 6, 2025
- Deadline passed
- Posted
- Apr 15, 2025
- Contract term
- 1 year
- Primary contact
- Marketing Order Administrator
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THE 30-SECOND BRIEF
This RFP seeks proposals for marketing and advertising campaigns, retail promotional activities, and market research for New York State apples. The goal is to enhance the industry's competitive position, increase consumer demand, and support growers.
Consumer-facing advertising campaign, Promotional work with retailers and apple shippers, Innovative marketing strategies, Market research, Advertising materials, Seasonal advertising campaigns, Social media content, Video content, Email marketing campaigns, Point-of-sale materials, In-store sampling programs, Retailer-specific promotions, Digital advertising placements, Training materials for retail staff, Out-of-the-box marketing strategies, Data-driven research report, Presentation/workshop.
Proposals will be evaluated by the Apple Marketing Order Advisory Board.
SUMMARY
This RFP seeks proposals for marketing and advertising campaigns, retail promotional activities, and market research for New York State apples. The goal is to enhance the industry's competitive position, increase consumer demand, and support growers.
EVALUATION CRITERIA
Proposals will be evaluated by the Apple Marketing Order Advisory Board.
REQUIRED DELIVERABLES
17- Consumer-facing advertising campaign
- Promotional work with retailers and apple shippers
- Innovative marketing strategies
- Market research
- Advertising materials
- Seasonal advertising campaigns
- Social media content
- Video content
- Email marketing campaigns
- Point-of-sale materials
- In-store sampling programs
- Retailer-specific promotions
- Digital advertising placements
- Training materials for retail staff
- Out-of-the-box marketing strategies
- Data-driven research report
- Presentation/workshop
REQUIRED ATTACHMENTS
4- 2-4 page proposal
- Summary (400 words or less) highlighting a past project
- Limited portfolio of collateral
- Proposed budget
- Submit to
- NYS Department of Agriculture and Markets, Marketing Order Administrator, 10B Airline Drive, Albany, NY 12235 or [email protected]
- Scope location
- New York State
- Reported agency
- New York State Department of Agriculture and Markets
Questions about this RFP
How do I respond to this RFP from NY-State-Department of Agriculture and Markets?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is May 6, 2025. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: NYS Department of Agriculture and Markets, Marketing Order Administrator, 10B Airline Drive, Albany, NY 12235 or [email protected]. For questions, contact Marketing Order Administrator.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including NY-State-Department of Agriculture and Markets in NY, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Marketing Order Administrator. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Consumer-facing advertising campaign, Promotional work with retailers and apple shippers, Innovative marketing strategies, Market research, Advertising materials, Seasonal advertising campaigns, Social media content, Video content, Email marketing campaigns, Point-of-sale materials, In-store samplin. Proposals should clearly address how each deliverable will be met.
Can I search RFPs like this in ChatGPT or Claude?
Yes. Civic IQ has an MCP server that connects ChatGPT, Claude and other AI assistants to live Civic IQ data: open RFPs, pre-RFP signals from public meetings, awarded contracts and agency decision-makers across 100,000+ US public agencies. Add https://beta.mcp.civiciq.com/mcp as a connector (in ChatGPT under Settings > Apps & Connectors, in Claude under Settings > Connectors) and sign in with a free Civic IQ account at civiciq.com/mcp.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Proposals will be evaluated by the Apple Marketing Order Advisory Board." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from NY-State-Department of Agriculture and Markets?
All active and historical solicitations from NY-State-Department of Agriculture and Markets are tracked and searchable. As a state agency, NY-State-Department of Agriculture and Markets regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: 2-4 page proposal, summary (400 words or less) highlighting a past project, limited portfolio of collateral, proposed budget.. Review the full document from NY-State-Department of Agriculture and Markets for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: New York State. Review the full solicitation for detailed scope requirements.