New College of Florida Brand Positioning Strategy ITN# 030918BPS 2018
New College Of FloridaHigher Ed · Sarasota, FL- Due
- Apr 10, 2018
- Deadline passed
- Posted
- Mar 15, 2018
- Contract term
- 1 year
- Primary contact
- Jean Harris
- (941) 487-4570
Know who New College Of Florida buys from before you write a word.
Every vendor contract, renewal date and decision maker at this agency, in one place.
Set up in 30 seconds · No credit card
THE 30-SECOND BRIEF
New College of Florida is soliciting proposals for a brand positioning strategy. The project includes marketing research, stakeholder interviews, audience persona development, and a leadership strategy workshop. Proposals are due April 10, 2018.
Research report, Positioning options, Audience personas, Messaging starters, Strategy workshop
Proposer experience, Staff qualifications, Scope/approach satisfaction, Overall value/ROI, Financial viability, Data security compliance
SUMMARY
New College of Florida is soliciting proposals for a brand positioning strategy. The project includes marketing research, stakeholder interviews, audience persona development, and a leadership strategy workshop. Proposals are due April 10, 2018.
EVALUATION CRITERIA
6- Proposer experience
- Staff qualifications
- Scope/approach satisfaction
- Overall value/ROI
- Financial viability
- Data security compliance
REQUIRED DELIVERABLES
5- Research report
- Positioning options
- Audience personas
- Messaging starters
- Strategy workshop
REQUIRED ATTACHMENTS
6- Invitation to Negotiate Form
- Appendix I Conditions and Requirements
- W-9 Form
- Insurance Certificate
- References
- Pricing Form
REQUIRED STAFFING
various personnel
- Submit to
- Procurement Services Department, Palmer D, First Floor, New College of Florida, 5800 Bay Shore Rd, Sarasota, FL 34243
- Scope location
- Sarasota, FL
- Reported agency
- New College of Florida
Questions about this RFP
How do I respond to this RFP from New College Of Florida?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is April 10, 2018. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. Submissions should be delivered to: Procurement Services Department, Palmer D, First Floor, New College of Florida, 5800 Bay Shore Rd, Sarasota, FL 34243. For questions, contact Jean Harris.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including New College Of Florida in FL, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Jean Harris at (941) 487-4570. Questions and answers are typically shared with all prospective bidders.
What staffing is required for this project?
This solicitation outlines specific staffing requirements. The required roles include: various personnel. Proposers should demonstrate relevant qualifications and experience for each required role.
What are the key deliverables?
The solicitation specifies the following deliverables: Research report, Positioning options, Audience personas, Messaging starters, Strategy workshop. Proposals should clearly address how each deliverable will be met.
Can I search RFPs like this in ChatGPT or Claude?
Yes. Civic IQ has an MCP server that connects ChatGPT, Claude and other AI assistants to live Civic IQ data: open RFPs, pre-RFP signals from public meetings, awarded contracts and agency decision-makers across 100,000+ US public agencies. Add https://beta.mcp.civiciq.com/mcp as a connector (in ChatGPT under Settings > Apps & Connectors, in Claude under Settings > Connectors) and sign in with a free Civic IQ account at civiciq.com/mcp.
Show 5 more questions
What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Proposer experience, Staff qualifications, Scope/approach satisfaction, Overall value/ROI, Financial viability, Data security compliance" Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from New College Of Florida?
All active and historical solicitations from New College Of Florida are tracked and searchable. As a higher ed agency, New College Of Florida regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What is the contract term for this solicitation?
The anticipated contract term is 1 year. Contract terms may include renewal options.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Invitation to Negotiate Form, Appendix I Conditions and Requirements, W-9 Form, Insurance Certificate, References, Pricing Form. Additionally, proposals should address staffing requirements as outlined in the solicitation. Review the full document from New College Of Florida for the complete list.
What is the scope of this project?
This solicitation defines a specific project scope. The scope covers the following locations: Sarasota, FL. Review the full solicitation for detailed scope requirements.