Manhattan Area Technical College Institutional & Workforce Development Rebrand RFP 2026
- Due
- May 15, 2026
- Deadline passed
- Posted
- May 1, 2026
- Primary contact
- Bryant Kniffin
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THE 30-SECOND BRIEF
Manhattan Area Technical College (Manhattan Tech) seeks proposals from qualified branding and marketing agencies for a comprehensive institutional brand refresh and the development of a distinct workforce development sub-brand. The project includes research, strategy development, visual identity creation, and implementation planning.
Research plan and stakeholder engagement approach, Findings summary and brand assessment, Brand strategy for Manhattan Tech, Name validation findings and, If warranted, Naming recommendation(s), Refreshed institutional logo system, Mascot or brand symbol concepts and final assets, Workforce development sub-brand strategy, Name, And visual identity, Messaging framework for both brands, Comprehensive brand standards/guidelines, Core branded templates and foundational assets, Rollout and implementation plan, Recommended launch strategy and supporting creative concepts, Strategy to leverage AI and algorithms to effectively use marketing funds in sustained and future campaigns and plans
Demonstrated understanding of the project and institutional context, Strength of proposed methodology and research approach, Relevant experience with higher education, workforce education, or similar brand engagements, Quality and relevance of prior work examples, Qualifications of the proposed team, Ability to support phased implementation across the proposed timeline, Overall value and budget clarity, Strength of references
SUMMARY
Manhattan Area Technical College (Manhattan Tech) seeks proposals from qualified branding and marketing agencies for a comprehensive institutional brand refresh and the development of a distinct workforce development sub-brand.
The project includes research, strategy development, visual identity creation, and implementation planning.
EVALUATION CRITERIA
10- Demonstrated understanding of the project and institutional context
- Strength of proposed methodology and research approach
- Relevant experience with higher education
- Workforce education
- Similar brand engagements
- Quality and relevance of prior work examples
- Qualifications of the proposed team
- Ability to support phased implementation across the proposed timeline
- Overall value and budget clarity
- Strength of references
REQUIRED DELIVERABLES
Research plan and stakeholder engagement approach, Findings summary and brand assessment, Brand strategy for Manhattan Tech, Name validation findings and, If warranted, Naming recommendation(s), Refreshed institutional logo system, Mascot or brand symbol concepts and final assets, Workforce development sub-brand strategy, Name, And visual identity, Messaging framework for both brands, Comprehensive brand standards/guidelines, Core branded templates and foundational assets, Rollout and implementation plan, Recommended launch strategy and supporting creative concepts, Strategy to leverage AI and algorithms to effectively use marketing funds in sustained and future campaigns and plans
- Submit to
- [email protected]
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Questions about this RFP
How do I respond to this RFP from Manhattan Area Technical College?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is May 15, 2026. The solicitation specifies required deliverables that must be addressed in your response. Submissions should be delivered to: [email protected]. For questions, contact Bryant Kniffin.
Can small businesses or minority-owned firms bid on this RFP?
Most government agencies, including Manhattan Area Technical College in KS, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFP submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Bryant Kniffin. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Research plan and stakeholder engagement approach, Findings summary and brand assessment, Brand strategy for Manhattan Tech, Name validation findings and, If warranted, Naming recommendation(s), Refreshed institutional logo system, Mascot or brand symbol concepts and final assets, Workforce developm. Proposals should clearly address how each deliverable will be met.
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What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Demonstrated understanding of the project and institutional context, Strength of proposed methodology and research approach, Relevant experience with higher education, workforce education, or similar..." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from Manhattan Area Technical College?
All active and historical solicitations from Manhattan Area Technical College are tracked and searchable. As a higher ed agency, Manhattan Area Technical College regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFP?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. Review the full document from Manhattan Area Technical College for the complete list.