CITY OF BARSTOW - CITY BRANDING REQUEST FOR QUALIFICATIONS/PROPOSALS
City of Barstow, City of Barstow, CA·City
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- Primary Contact
- Gil Keinan
SUMMARY
The City of Barstow is seeking proposals from qualified firms to research, create, and develop an implementation plan for a community branding initiative. The goal is to drive business attraction and retention, energize residents, and improve the city's perception.
EVALUATION CRITERIA
Qualifications and experience of the firm and individuals, specific plans or methodology, reference letters, quality of illustrative examples, proposed lump sum fee.
REQUIRED DELIVERABLES
Brand concept, creative elements, messaging/positioning, overall brand initiative, brand research plan, strategic plan, creative elements (logos, messages, tagline), implementation plan.
REQUIRED ATTACHMENTS
Attachment A: Professional Services Agreement, Attachment B: Cost Proposal, Attachment C: Registration Form
This was decided in a budget meeting long before the RFP was public. Civic IQ had it then. The next one doesn't have to get away.
Work in government? Get Civic IQ free →Frequently asked questions
Common questions about this solicitation, answered from the record.
How do I respond to this RFSOQ from City of Barstow?
Review the full solicitation document for submission requirements, evaluation criteria, and deadlines. The submission deadline is June 27, 2022. The solicitation specifies required deliverables that must be addressed in your response. Be sure to include all required attachments as outlined in the solicitation. For questions, contact Gil Keinan.
What are the evaluation criteria for this solicitation?
This solicitation includes specific evaluation criteria that will be used to score proposals. The criteria include: "Qualifications and experience of the firm and individuals, specific plans or methodology, reference letters, quality of illustrative examples, proposed lump sum fee." Vendors should carefully align their proposals with each criterion to maximize their score.
Where can I find more RFPs from City of Barstow?
All active and historical solicitations from City of Barstow are tracked and searchable. As a city agency, City of Barstow regularly publishes solicitations. Visit the agency profile to see current open bids, past contracts, vendor relationships, and decision-maker contacts.
What documents are required to bid on this RFSOQ?
Requirements vary by solicitation, but common documents include a technical proposal, cost/price proposal, proof of insurance, relevant certifications, past performance references, and any forms specified in the solicitation. This solicitation specifically requires the following attachments: Attachment A: Professional Services Agreement, Attachment B: Cost Proposal, Attachment C: Registration Form. Review the full document from City of Barstow for the complete list.
Can small businesses or minority-owned firms bid on this RFSOQ?
Most government agencies, including City of Barstow in CA, encourage participation from small businesses, minority-owned, women-owned, and disadvantaged business enterprises (MBE/WBE/DBE). Check the full solicitation for any small business participation goals.
What happens after the RFSOQ submission deadline?
After the deadline, the issuing agency reviews all submissions against the stated evaluation criteria. This typically includes a compliance check, technical evaluation, cost analysis, and may involve oral presentations with shortlisted vendors.
Can I ask questions about this solicitation before submitting?
Yes, most solicitations allow vendors to submit questions during a designated period. The primary contact is Gil Keinan. Questions and answers are typically shared with all prospective bidders.
What are the key deliverables?
The solicitation specifies the following deliverables: Brand concept, creative elements, messaging/positioning, overall brand initiative, brand research plan, strategic plan, creative elements (logos, messages, tagline), implementation plan.. Proposals should clearly address how each deliverable will be met.
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