Perpich’s Communications Director presented an agency-wide marketing and communications strategy, noting that all print, digital, social, and legislative outreach is currently handled by one staff member while work with multiple marketing vendors is growing. The board discussed vendor management, state procurement requirements, multilingual materials, internship pipelines, student ambassador programs, and tools like Peachjar, plus expanded outreach in Minneapolis and summer program promotion. This signals likely need for additional marketing capacity, creative production, digital advertising, translation, and vendor coordination support even though no procurement has yet been started.

Board highlighted complexity of managing multiple marketing and communications vendors under state procurement rules and interest in higher-ed internship partnerships and expanded multilingual outreach.