Missouri State University’s marketing and communications team is working with an outside branding research agency to refine the university’s visual and editorial identity. The initiative includes decisions on which logos to keep, limit, or retire, updated editorial guidelines, and alignment of environmental branding such as banners, table covers, furniture, and building colors. While the core branding research vendor is already engaged, the work will roll out over time across the Springfield campus and involves ongoing coordination for environmental branding and future collateral updates.This presents opportunities for design, signage, printing, furniture, and facilities vendors to support implementation within the new standards, as departments are being advised to pause some reorders until final recommendations are issued.

Departments are instructed to work with Mark Wheeler when ordering furniture and painting to align with the new branding; secondary and tertiary colors are being limited or eliminated.