Media Plan Developed With Adcetera as Agency of Record

Visit The Woodlands’ 2025 Media Placement Plan leverages its agency of record, Adcetera, to manage strategic advertising placements across multiple channels within a budget capped at $650,000. The plan targets leisure and business travelers as well as meeting planners to grow hotel and retail tax revenues.

Document date · November 20, 2024

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Scope & details

The full contract record, as filed.

Contract type

PROFESSIONAL_SERVICES

Contract term

Ongoing agency-of-record engagement as part of 2025 Media Placement Plan

Renewal

Indicates an ongoing agency-of-record relationship with Adcetera supporting the 2025 media plan; specific renewal dates or terms are not provided in the agenda text.

Document type

AgendaPacket

Source document

Town Center Improvement District AgendaPacket Regular Meeting 2024-11-20

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Frequently asked questions

Common questions about this contract, answered from the record.

Who was awarded the professional services contract by Woodlands Township?

ADCETERA was awarded this professional services contract by Woodlands Township, as recorded on November 20, 2024.

What type of contract is this?

This is a Professional Services contract, documented as a agendapacket record.

Where was this contract approved?

This contract appears in Town Center Improvement District AgendaPacket Regular Meeting 2024-11-20 (AgendaPacket), dated November 20, 2024 from Woodlands Township. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does ADCETERA hold?

ADCETERA may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

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What is Woodlands Township currently buying?

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