PROFESSIONAL_SERVICESPLANNED

Year 3 $500,000 Güd Marketing Contract Planned for COVID-19/Flu Media Outreach

A third-year, $500,000 media services contract with Güd Marketing is proposed to run from October 2027 to March 2028, supporting the final communications push for COVID-19/Flu vaccination in Michigan.

Status
PLANNED
Document date
September 30, 2025
Contract type
PROFESSIONAL_SERVICES
Vendor
Gud Marketing
Agency
Michigan Department L&RA|Behavior Analysts Board · MI

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Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo
Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo
Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo

Scope & details

The full contract record, as filed.

Contract amount
$500,000
Contract type
PROFESSIONAL_SERVICES
Contract term
October 1, 2027 – March 30, 2028
Renewal date
2028-03-30
Renewal
Planned annual extension, final campaign phase, subject to approval and available funding. Reduced contract period reflects campaign wind-down.
Document type
Report
Source document
güd_marketing_covid_19flu_media_plan_year_1.pdf

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Frequently asked questions

Common questions about this contract, answered from the record.

Who was awarded the professional services contract by Michigan Department L&RA|Behavior Analysts Board?

Gud Marketing was awarded this professional services contract by Michigan Department L&RA|Behavior Analysts Board, as recorded on September 30, 2025. The contract value is $500,000.

How much is the Gud Marketing contract with Michigan Department L&RA|Behavior Analysts Board worth?

The Gud Marketing contract with Michigan Department L&RA|Behavior Analysts Board is valued at $500,000, covering professional services work.

What type of contract is this?

This is a Professional Services contract, documented as a report record.

Where was this contract approved?

This contract appears in güd_marketing_covid_19flu_media_plan_year_1.pdf (Report), dated September 30, 2025 from Michigan Department L&RA|Behavior Analysts Board. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does Gud Marketing hold?

Gud Marketing may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

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What is Michigan Department L&RA|Behavior Analysts Board currently buying?

Explore Michigan Department L&RA|Behavior Analysts Board's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

View Michigan Department L&RA|Behavior Analysts Board's profile

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