güd_marketing_covid_19flu_media_plan_year_1.pdf
Year 3 $500,000 Güd Marketing Contract Planned for COVID-19/Flu Media Outreach
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Description
A third-year, $500,000 media services contract with Güd Marketing is proposed to run from October 2027 to March 2028, supporting the final communications push for COVID-19/Flu vaccination in Michigan.
Contract Details
Contract Amount
$500,000
Vendor
GUD MARKETING
Agency
Michigan Department L&RA|Behavior Analysts Board, MI
Contract Type
PROFESSIONAL_SERVICES
Document Date
September 30, 2025
Contract Term
October 1, 2027 – March 30, 2028
Renewal Date
2028-03-30
Renewal Info
Planned annual extension, final campaign phase, subject to approval and available funding. Reduced contract period reflects campaign wind-down.
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